Power Soccer Extends Reach to India with Zapak.com
Building on soccer's new-found popularity, Power Challenge has expanded its distribution of Power Soccer, a web-based console-quality multi-player soccer game, to Zapak.com one of India’s leading games portals.
Linköping, Sweden, February 11, 2009 --(PR.com)-- While cricket and field hockey have long been the most dominate sports in India, soccer is beginning to expand its popularity, highlighted by the National team winning its first Asia Federation Confederation (AFC) Challenge Cup in August of 2008. Building on that new-found popularity, Power Challenge has expanded its distribution of Power Soccer, a web-based console-quality multi-player soccer game, to Zapak.com one of India’s leading games portals.
Power Challenge (www.powerchallenge.com) is a leader in delivering console-quality multi-player and management sports games over the web. A fast-growing community of users play over 100,000 head-to-head games a day against their friends or fellow users from around the globe.
“We think this is a great time to bring soccer to India – India has qualified for the 2011 AFC Asia Cup and the market for online games in India is exploding,” says Johan Christenson, CEO of Power Challenge. “As the creators and owners of Online Gaming in India, Zapak is in a unique position to bring all of these trends together and build a successful partnership for Power Challenge.”
India has a gaming mindset which is waiting to explode:
· A predominately young population (54% of the Indian population is below 25 years old),
· Rapidly expanding internet access (growing from 1 million broadband subscribers in 2007 to an estimated 20 million in 2010) and
· An avid interest in games (the gaming market in India is expected to grow to USD 424 million by 2010 according to the 2007 NASSCOM Report).
“Power Soccer is a great fit for our users, because besides being a cutting-edge realistic soccer experience, it is packaged in an extremely small download for games of this quality,” said Rohit Sharma, COO, Zapak Digital Entertainment Ltd. “The fact that you can experience a near-console level game with high graphics and a free-to-play model is a big win for our users.”
The Power Soccer offering presented by Zapak.com can be found at http://zapak.powerchallenge.com
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak is a subsidiary of The Reliance - Anil Dhirubhai Ambani Group. The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion). Across different companies, the group has a customer base of over 100 million, the largest in India, and a shareholder base of over 12 million, among the largest in the world. Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indians every single day.
About Power Challenge:
An early innovator of management games with Manager Zone (www.managerzone.com), Power Challenge (www.powerchallenge.com) has also built extremely high 3-D graphics into their online multiplayer games and is adding thousands of sports and gaming enthusiasts each day. The privately-held company is funded by Benchmark Capital and Balderton Capital and has offices in New York and Stockholm, with a development studio in Linköping, Sweden.
About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian gamers world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution networks with presence in over 4000 retail outlets across 50 cities all across India. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
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Power Challenge (www.powerchallenge.com) is a leader in delivering console-quality multi-player and management sports games over the web. A fast-growing community of users play over 100,000 head-to-head games a day against their friends or fellow users from around the globe.
“We think this is a great time to bring soccer to India – India has qualified for the 2011 AFC Asia Cup and the market for online games in India is exploding,” says Johan Christenson, CEO of Power Challenge. “As the creators and owners of Online Gaming in India, Zapak is in a unique position to bring all of these trends together and build a successful partnership for Power Challenge.”
India has a gaming mindset which is waiting to explode:
· A predominately young population (54% of the Indian population is below 25 years old),
· Rapidly expanding internet access (growing from 1 million broadband subscribers in 2007 to an estimated 20 million in 2010) and
· An avid interest in games (the gaming market in India is expected to grow to USD 424 million by 2010 according to the 2007 NASSCOM Report).
“Power Soccer is a great fit for our users, because besides being a cutting-edge realistic soccer experience, it is packaged in an extremely small download for games of this quality,” said Rohit Sharma, COO, Zapak Digital Entertainment Ltd. “The fact that you can experience a near-console level game with high graphics and a free-to-play model is a big win for our users.”
The Power Soccer offering presented by Zapak.com can be found at http://zapak.powerchallenge.com
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak is a subsidiary of The Reliance - Anil Dhirubhai Ambani Group. The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion). Across different companies, the group has a customer base of over 100 million, the largest in India, and a shareholder base of over 12 million, among the largest in the world. Through its products and services, the Reliance - ADA Group touches the life of 1 in 10 Indians every single day.
About Power Challenge:
An early innovator of management games with Manager Zone (www.managerzone.com), Power Challenge (www.powerchallenge.com) has also built extremely high 3-D graphics into their online multiplayer games and is adding thousands of sports and gaming enthusiasts each day. The privately-held company is funded by Benchmark Capital and Balderton Capital and has offices in New York and Stockholm, with a development studio in Linköping, Sweden.
About Zapak Digital Entertainment Ltd.:
Zapak is India’s largest gaming company that addresses the complete value chain for Online Gaming. With currently over 6 million registered gamers Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high- speed broadband and High-end PCs. There are 51 gameplexes present in 30 cities all across India to provide the Indian gamers world-class shared access. There will be about 500 Gameplexes all across the country in a year’s time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution networks with presence in over 4000 retail outlets across 50 cities all across India. Zapak also plans to bring to India some of the world’s best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG’s with 3 titles to be launched this year. The first title in the series being ‘Crazy Kart’ in association with Shanda Interactive Entertainment Ltd. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space.
Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, ’08), reaching them across all possible touch points. At the Asia Brand Congress ’07 and then again in ‘08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.
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Contact
Power Challenge
Eric C. von Coelln
631-651-1933
www.powerchallenge.com
Eric C. von Coelln
631-651-1933
www.powerchallenge.com
Contact
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