IntuiSkin Launches U.S. Operations
Durham, NC, February 12, 2009 --(PR.com)-- MEMSCAP (NYSE Euronext: MEMS), the leading provider of innovative solutions based on MEMS (micro-electro-mechanical systems) technology, has announced that its subsidiary IntuiSkin, a leading provider of innovative solutions dedicated to scientific analysis of the skin and its specific care, has launched North American operations for its IOMA Concepts. The firm has named Erika Mangrum its managing director of U.S. business development.
The IOMA Concepts formed by IOMA Derm, IOMA Esthetics and their associated products are innovative, technology-based and well-distributed throughout a network of aesthetics surgeons, dermatologists, beauty specialists, spas and med spas. Well established in Europe and Australia, both concepts can already be found at major, key opinion dermatologists and selected spas and med spas in Washington, D.C., Florida and North Carolina.
Mangrum was chosen for her expertise in the beauty and health sector, her entrepreneurial background as well as her dedication to providing top-tier service and product quality for all customers. Her appointment is designed to strengthen and speed IntuiSkin’s U.S. deployment. She will be reporting directly to Jean Michel Karam, chief executive officer of IntuiSkin, based in France.
Prior to joining IntuiSkin, Mangrum was president and CEO of Iatria Spa and Health Center in Raleigh, N.C., then CEO of Aesthetic and Medical Practices, a consulting firm dedicated to assisting professionals that are building or expanding an aesthetic or medical practice. Mangrum has 20 years of experience in business growth within the service and distribution businesses, including executive roles at Bell & Howell and Sprint. She has been recognized for business performance at the local, regional and national levels including being named one of the fastest-growing private companies in the U.S. as an Inc. 5,000 company in 2007, one of the Top 20 Salons and Spas in America by Launchpad magazine in 2005, the Top Day Spa/ Medical Spa Chain by DAYSPA magazine in 2006, Distinguished Day Spa of the Year Award by Day Spa Association in 2007, Business Owner of the Year Award by the National Association of Women Business Owners (NAWBO) in 2004, one of the 25 most influential Women In Business by the Triangle Business Journal in 2003 and Business Leader magazine’s Women Extraordinaire in 2004. Mangrum is a faculty member at the University of California at Irvine where she teaches a course in marketing for the spa and hospitality industry, a program offered through UC-Irvine’s Business and Management department and available worldwide via the Internet. She is also a member of the Editorial Advisory Board for DAYSPA magazine and chair of multiple conferences.
“In 2008, IntuiSkin developed and successfully launched its IOMA Concepts,” said Karam. “As the potential of these concepts is being realized, we need a high-caliber business development executive to lead our deployment in the United States, the world’s biggest and most active aesthetics market. This is why we recruited Erika. Her experience and talents will be a key trigger for our expansion.”
“I am glad to take part in the launch of a concept that revolutionizes the skin care world,” said Mangrum. “It is exciting to be able to help deliver IntuiSkin to the U.S. marketplace.”
About IntuiSkin:
IntuiSkin is a fully owned subsidiary of the MEMSCAP Group. It is the provider of innovative skin dedicated systems, products and services for a wide variety of applications and fields. Leveraging on the group expertise, experience, vast patent portfolio and years of dedicated research by its teams, as well as on the validation of its products by the scientific and cosmetic industries’ most renowned names, it has developed and created a unique technology that puts science at the service of your skin. IntuiSkin provides each skin with tomorrow’s products, in order to cater to the skin’s specific needs. For more information, visit www.intuiskin.com or call Erika Mangrum at (919) 314-2200.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC
###
The IOMA Concepts formed by IOMA Derm, IOMA Esthetics and their associated products are innovative, technology-based and well-distributed throughout a network of aesthetics surgeons, dermatologists, beauty specialists, spas and med spas. Well established in Europe and Australia, both concepts can already be found at major, key opinion dermatologists and selected spas and med spas in Washington, D.C., Florida and North Carolina.
Mangrum was chosen for her expertise in the beauty and health sector, her entrepreneurial background as well as her dedication to providing top-tier service and product quality for all customers. Her appointment is designed to strengthen and speed IntuiSkin’s U.S. deployment. She will be reporting directly to Jean Michel Karam, chief executive officer of IntuiSkin, based in France.
Prior to joining IntuiSkin, Mangrum was president and CEO of Iatria Spa and Health Center in Raleigh, N.C., then CEO of Aesthetic and Medical Practices, a consulting firm dedicated to assisting professionals that are building or expanding an aesthetic or medical practice. Mangrum has 20 years of experience in business growth within the service and distribution businesses, including executive roles at Bell & Howell and Sprint. She has been recognized for business performance at the local, regional and national levels including being named one of the fastest-growing private companies in the U.S. as an Inc. 5,000 company in 2007, one of the Top 20 Salons and Spas in America by Launchpad magazine in 2005, the Top Day Spa/ Medical Spa Chain by DAYSPA magazine in 2006, Distinguished Day Spa of the Year Award by Day Spa Association in 2007, Business Owner of the Year Award by the National Association of Women Business Owners (NAWBO) in 2004, one of the 25 most influential Women In Business by the Triangle Business Journal in 2003 and Business Leader magazine’s Women Extraordinaire in 2004. Mangrum is a faculty member at the University of California at Irvine where she teaches a course in marketing for the spa and hospitality industry, a program offered through UC-Irvine’s Business and Management department and available worldwide via the Internet. She is also a member of the Editorial Advisory Board for DAYSPA magazine and chair of multiple conferences.
“In 2008, IntuiSkin developed and successfully launched its IOMA Concepts,” said Karam. “As the potential of these concepts is being realized, we need a high-caliber business development executive to lead our deployment in the United States, the world’s biggest and most active aesthetics market. This is why we recruited Erika. Her experience and talents will be a key trigger for our expansion.”
“I am glad to take part in the launch of a concept that revolutionizes the skin care world,” said Mangrum. “It is exciting to be able to help deliver IntuiSkin to the U.S. marketplace.”
About IntuiSkin:
IntuiSkin is a fully owned subsidiary of the MEMSCAP Group. It is the provider of innovative skin dedicated systems, products and services for a wide variety of applications and fields. Leveraging on the group expertise, experience, vast patent portfolio and years of dedicated research by its teams, as well as on the validation of its products by the scientific and cosmetic industries’ most renowned names, it has developed and created a unique technology that puts science at the service of your skin. IntuiSkin provides each skin with tomorrow’s products, in order to cater to the skin’s specific needs. For more information, visit www.intuiskin.com or call Erika Mangrum at (919) 314-2200.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC
###
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Iatria Day Spa
Patty Briguglio
919-233-6600
www.mmimarketing.com
Patty Briguglio
919-233-6600
www.mmimarketing.com
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