Sally Krumholz Joins Fry Hammond Barr

Orlando, FL, February 12, 2009 --(PR.com)-- Fry Hammond Barr, a leading full service marketing and communications agency based in Orlando, recently hired Sally Krumholz as senior interactive planner/buyer. In this role, Krumholz will be responsible for leading interactive media strategies, campaign development and execution for agency clients.

Krumholz joins Fry Hammond Barr with more than 10 years of digital and interactive marketing experience across multiple industry disciplines. Most recently, she served as senior product marketing manager for AdRelevance, Nielsen Online’s global competitive media reporting service. Krumholz has worked with various clients including Hertz Rent-A-Car, L’Oreal Paris USA, Aldo Shoes, New Line Cinema and Combe Incorporated, among others.

She holds a Bachelors of Arts degree from the University of California, Los Angeles in international relations and spent several years working in international business in Israel and New York. Krumholz serves on the programming committee for doterati, where she previously served on its advisory board. She is also involved with the OldTimers List, where she served as its original community manager. Additionally, Krumholz has been quoted in several industry publications in both the US and the UK.

About Fry Hammond Barr
Fry Hammond Barr, best known for its results oriented communications programs, represents many retail and consumer brands including St. John's Water Management District, Bright House Networks, Nemours, Stein Mart, Eola Capital, Florida’s Blood Centers, The Peabody Orlando and Moffitt Cancer Center. As a full-service agency with offices in Orlando and Tampa Bay, Fry Hammond Barr offers a wide range of services including advertising, public relations, interactive and marketing communications consulting. The agency was founded in 1957 and currently employs a team of more than 70 professionals. In 2008, the agency’s billings were more than $70 million.

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