Communications Firm Sponsors Half-Day Workshop for Businesses, Nonprofits on Effective Use of Public Relations

Glen Mills, PA, February 11, 2009 --(PR.com)-- Every business or nonprofit can use free publicity. And an effective public relations campaign using professional-level tactics should be an essential component to any organization's marketing plan. Using PR tactics to distinguish a business or nonprofit--and its products, services or causes--from its competitors’ can help it to garner the attention of newspapers and other media sources, including the internet, and ultimately help to build awareness on a shoestring budget.

This half-day workshop from 8:30 a.m. to 12:30 p.m. on Wednesday, March 25, 2009 is designed to help attendees:

- Learn how to effectively use the one major public relations tool needed to succeed.
- Understand the difference between advertising and publicity.
- Determine what is considered newsworthy in the eyes of a journalist.
- Understand what an angle is and how to thread it throughout the PR effort.
- Use free and paid online outlets and traditional methods for PR.
- Tap into search engine marketing methods to optimize their PR efforts.
- Leave with actionable handouts that will guide them in their PR endeavors.

The workshop, which is being held at the Albuquerque Marriott, 2101 Louisiana Boulevard, N.E., Albuquerque, NM 87110, is being taught by Andrea C. Carrero, a former journalist and public relations coordinator. Carrero is founder and president of Word Technologies Inc. (www.wordtex.com), a full-service business, marketing and technical communication firm. In her 20-plus-year career as a professional writer, she has worked as a reporter and editor for mass media (daily and weekly newspapers), written for radio and worked in public relations and publications roles for large nonprofit organizations. Her firm has worked with clients in a wide variety of vertical industries, including business-to-business and business-to-consumer companies with offices and customers worldwide.

"Andrea's workshop was educational, interactive, and very useful. In response to one of my questions, she suggested a specific public relations tactic I never would have thought of , which I ultimately acted on. The result? Instant sales of my book and an offer to write an article for the most-reputable journal in my target market. Andrea is a great writer and marketer and I highly suggest you take this workshop to learn about the facets of public relations that are employed by PR professionals and acknowledged by the media."

Jan Davis, President
JT Research LLC

To register for this session, visit http://whoscoming.com/PRTactics/. Cost is $150 by 2/15/09--$175 thereafter. For more information, contact Andrea C. Carrero by email at info@wordtex.com or by phone at 1.610.494.0316.

Payments: Payment must be made, by check or money order, in advance in order to reserve a seat. No payments will be accepted at the door.

Discount Deadline: Payment must be **received** by 2/15/09 in order to receive an early-bird discount.

Registration Deadline: All payments must be **received** by 3/15/09.

Cancellations/Refunds: Cancellations will be accepted until 3/15/09. Refunds will be provided in full up to 2/28/09. Refunds minus a $45 service charge will be provided up to 3/15/09. No refunds will be made after 3/15/09.

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