WorldCharms Participates in the Oscars Week Haven Swag Event

Los Angeles, CA, February 14, 2009 --(PR.com)-- WorldCharms (USA) LLC -- WorldCharms, which launched its online store during the holidays, is joining the Oscars swag stampede. WorldCharms was invited by The Classic Entertainment Group via Madison and Mulholland to participate as a gift sponsor at the Haven event.

HAVEN is a 3-day swag/entertainment event held in Beverly Hills for national and international celebrities and members of media. It is held in a luxurious home filled with entertainment, gifting tables, spa area, dedicated "name brand" lounge section and even a ping pong tournament - all for celebrities and the media personalities to indulge themselves in day and night. Live band parties are also held every evening.

HAVEN is sponsored by Hachette Filipacchi Media (HFM) ---(Elle, Elle Decor, Metropolitan Home, magazine and premiere.com) Bertolli and SONY. It is held during Oscars week so invitees include all Film Academy nominees as well as actors and insiders from film, television and music industries. HAVEN is clearly one of the most highly anticipated "must go to" events of the season and organizers expect a crowd of 2,000 guests to be in attendance this year.

WorldCharms custom designed a unique, luxurious gift package specifically for the nominees as well as prominent women in film and media. WorldCharms rushed to put together a sampler from its Fall 2009 collection to make it to this highly publicized event. Included in the nominee gift bag are five beautifully hand crafted products. The first is a Southeast Asian bag, the ATK Vianca Minaudiere, which is made from hemp fiber wrapped in handwoven palm and pandan leaves. Two Eco sustainable wooden bangles are being gifted as well- one is an African inspired print embellished with coconut shells and the other is a purple dyed floral design hand applied with banana bark. An enamel bangle from Burma and a pair of Yakan coasters hand-woven by women from a Muslim tribe in Southeast Asia wrap up the earth friendly loot. WorldCharms will also have a gift table during the Haven event where similar products in gift bags will be handed out to celebrities. Another version of the Vianca Minaudiere from the ATK brand, this time made with mother of pearl flap, will be up for grabs at the gifting event.

WorldCharms, an online specialty department store, can be accessed on the web at www.worldcharms.com. It sells unique gift products sourced from around the world, and plans to deliver them to any doorstep on Earth. It aims to promote awareness and understanding of various cultures, histories and religions by allowing its customers to send gifts from different parts of the globe to someone they care about.

WorldCharms searches the world for hard-to-find, truly unique, fun, and useful gifts and supports the artisans, craftsmen, tribal groups, and cottage industries behind them. It currently offers products such as artisan artwork, handcrafted jewelry and organic bed and bath products. In addition, WorldCharms sells music from the six populated continents, including Mongolian, Iranian and even Fujian tunes as well as films from several countries including those by acclaimed foreign directors such as Akira Kurosawa, Francois Truffaut, and Frederico Fellini. Its theme for the upcoming Fall 2009 season is called the “ASEAN Agenda” showcasing indigenous handiwork from Southeast Asia.

WorldCharms utilizes Amazon's e-commerce technology in order to provide WorldCharms guests a safe, secure, and convenient online shopping experience. Transaction processing for WorldCharms is handled by Amazon so buyers can use their Amazon.com account to order and checkout.

About WorldCharms
WorldCharms is owned by WorldCharms (USA) LLC, a private Delaware LLC. WorldCharms has teamed up with Amazon.com and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on WorldCharms may be directed to marketing@worldcharms.com.

WorldCharms from the world to your doorstep
www.worldcharms.com

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