Southern Africa Direct Sees Rise in Luxury Holiday and Honeymoon Bookings to Africa

For a long time Africa has been perceived as a holiday destination for the adventurous and hardy only; but the continent is increasingly being seen as a luxury destination and romantic getaway.

London, United Kingdom, February 14, 2009 --(PR.com)-- Africa is shaking the dust from its feet and shedding its image as a destination only for the adventurous and hardy. The continent is increasingly being associated with luxury and romance.

Celebrities spotted cavorting at exclusive game reserves and five star beach front restaurants around Southern Africa have helped position the region as the playground of the rich and famous.

“The discerning traveller is starting to realise that we have some of the world’s best luxury lodges and hotels, offering breathtaking scenery as well as exclusivity and privacy. We’re increasingly getting enquiries about weddings and honeymoons in Southern Africa,” says Pierre van der Hoven, CEO of Southern Africa Direct, a UK television channel broadcast on Sky 270 and at www.sadirect.com dedicated to showcasing Southern Africa to international travellers and business people.

“South Africa and Tanzania are also known for their gemstones and we find that many couples buy an anniversary or engagement ring during their visit. One of our clients is currently advertising a tour package that includes a diamond ring!”

The “Ultimate African Romance” package is offered by Journeys2Africa, a tour operator specialising in travel to Southern Africa. Besides the chance to pick out a diamond ring of your choice, the trip includes your own villa complete with private pool in the luxurious Lion Sands game reserve, a private safari picnic, personal service and all other romantic frills such as the best wine and champagne, candle-lit rose-petal strewn bubble-baths overlooking the bush, and his-and-hers spa treatments.

Of course this all comes with a price tag, but Southern Africa still offers exceptional value for money. The February 2009 US issue of Travel + Leisure magazine notes that a martini in Cape Town could cost you $3.30 versus $32.08 in Paris. This difference in prices translates at all levels in South Africa, where you could share a Valentine celebration of a lifetime for a fraction of the price you would pay in Europe.

“Couples who have been to Southern Africa on honeymoon are absolutely blown away. They just cannot believe how amazing the experience is and the level of service they get,” says Southern Africa Direct’s van der Hoven. “We want to continue making people aware of this ‘other side’ of Africa that they don’t often see on international television. Of course, the 2010 FIFA World Cup is really going to put South Africa on the map as a luxury destination, with thousands of hospitality packages already sold to big business. I can guarantee you these people are going to want to bring back their spouses.”

To view the Ultimate Africa Romance visit Southern Africa Direct at www.southernafricadirect.com

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About Southern Africa Direct: Southern Africa Direct is a free-to-view TV channel broadcast on Sky 270 in the UK and on the web at www.southernafrica.com. It provides informative and engaging content on lifestyle, culture, travel and commerce for anyone interested in visiting or engaging with the region of Southern Africa.
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Southern Africa Direct
Elizma Nolte
020 7494 8015
www.southernafricadirect.com
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