Market Rates Insight Offers New Regional Ad Research Tool for Banks and Credit Unions at Introductory Price
New Advertising Tracking Service Gives Banks and CUs Snapshot of Competitive Product Promotion Now Available as Standalone Service.
San Anselmo, CA, February 14, 2009 --(PR.com)-- Market Rates Insight (MRI, www.marketratesinsight.com/new), a leading research firm that tracks rates for deposits, loans, and fees to help financial institutions price with precision, is now offering its new Search by Ad research tool as a standalone product at an introductory rate of 70 percent off the normal annual subscription. Previously bundled as part of MRI’s new MyRI rate research service, Search by Ad is being offered for a special introductory rate of $295 per year during the month of February, giving banks and credit unions a comprehensive view of advertisements for competing financial products in 200 major metropolitan markets.
“In the current economic crisis, banks and credit unions are struggling to develop new products to bolster consumer confidence and build deposits,” said Rick Barham, founder and CEO of Market Rates Insight. “With this special offer, we are not only offering struggling financial institutions a new research tool to stimulate new thinking about promotions and products, we are offering it at a substantial discount to accommodate shrinking marketing budgets. It’s our way of helping our customers compete more effectively in tough times.”
Market Rates Insight’s new Search by Ad tool allows subscribers to view up-to-date newspaper and magazine advertisements, including the terms outlined in the fine print. The service tracks both regional and national publications, providing a synopsis of advertisements, including the media outlet, headline, and product or service promoted. Subscribers also can access PDF images of the ads themselves to see details about new product offers or corporate promotions.
Normally sold for $1,000 for an annual subscription, MRI is offering Search by Ad at a special rate of $295 for the month of February. For more information about Search by Ad and other MRI products, visit www.marketratesinsight.com/new.
About Market Rates Insight
For more than two decades, Market Rates Insight (MRI) has been helping subscribers price with precision by providing banks, thrifts, credit unions, and other financial institutions with accurate market intelligence on deposits, loans, and fees. MRI uses deposit surveys, mortgage and consumer loan surveys, fee and feature studies, scanned ads, new product alerts, and market share and money fund reports to give subscribers the intelligence they need to profitably react to emerging trends. MRI’s products include customized, web-enabled market research tools that report on rates, as well as online searchable databases, gauges, alerts, and dashboards that aggregate key client data to provide real-time views on how they stack up against market competitors.
Market Rates Insight is located in San Anselmo, California. For more information, see www.marketratesinsight.com.
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“In the current economic crisis, banks and credit unions are struggling to develop new products to bolster consumer confidence and build deposits,” said Rick Barham, founder and CEO of Market Rates Insight. “With this special offer, we are not only offering struggling financial institutions a new research tool to stimulate new thinking about promotions and products, we are offering it at a substantial discount to accommodate shrinking marketing budgets. It’s our way of helping our customers compete more effectively in tough times.”
Market Rates Insight’s new Search by Ad tool allows subscribers to view up-to-date newspaper and magazine advertisements, including the terms outlined in the fine print. The service tracks both regional and national publications, providing a synopsis of advertisements, including the media outlet, headline, and product or service promoted. Subscribers also can access PDF images of the ads themselves to see details about new product offers or corporate promotions.
Normally sold for $1,000 for an annual subscription, MRI is offering Search by Ad at a special rate of $295 for the month of February. For more information about Search by Ad and other MRI products, visit www.marketratesinsight.com/new.
About Market Rates Insight
For more than two decades, Market Rates Insight (MRI) has been helping subscribers price with precision by providing banks, thrifts, credit unions, and other financial institutions with accurate market intelligence on deposits, loans, and fees. MRI uses deposit surveys, mortgage and consumer loan surveys, fee and feature studies, scanned ads, new product alerts, and market share and money fund reports to give subscribers the intelligence they need to profitably react to emerging trends. MRI’s products include customized, web-enabled market research tools that report on rates, as well as online searchable databases, gauges, alerts, and dashboards that aggregate key client data to provide real-time views on how they stack up against market competitors.
Market Rates Insight is located in San Anselmo, California. For more information, see www.marketratesinsight.com.
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Contact
Market Rates Insight
Tom Woolf
415-259-56t38
www.marketratesinsight.com/new
Tom Woolf
415-259-56t38
www.marketratesinsight.com/new
Contact
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