IBBA Makes an Impact at the Southern Section Animal Science Conference

San Antonio, TX, February 19, 2009 --(PR.com)-- The International Brangus Breeders Association (IBBA) is proud to announce the success of its recent participation in the Southern Section Animal Science Conference. The IBBA continues to aggressively establish contact with members of the educational extension system in an effort to both introduce new association programs and publicize recent advances in the Brangus breed.

“Reaching out to representatives of the University extension educational system is a fundamental step in our plan for the Brangus breed,” stated IBBA Executive Vice-President Dr. Joseph M. Massey. “Extension programs can be an effective pipeline in communicating Brangus advantages throughout the industry.”

Dr. Dan Moser of Kansas State University gave a presentation on carcass traits and quality of varying breeds of beef cattle. Through several in-depth studies, Moser concluded that Brangus-sired steers fed in northern parts of the United States yield and grade similar quality carcass and have similar frequencies of tenderness to Continental breeds.

Todd Thrift, a professor of Beef Cattle Management at the University of Florida gave a presentation on the benefits of Brangus-influenced cattle in various production scenarios. He cited studies confirming that Brangus-influenced cattle thrive in both hot and humid climates, as well as dry, arid climates. Brangus-influenced cows provide more longevity, a resistance to some internal and external parasites and keep their teeth longer than non bos-indicus cows. These factors along with the ability to wean heavier calves under stressful circumstances make the Brangus breed one of the most productive cross breeds in production today.

About the International Brangus Breeders Association:
The International Brangus Breeders Association (IBBA) provides innovative programs and services that enhance the economic well-being of members and commercial customers and empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle. Visit www.GoBrangus.com for more information.

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