Customers Rank Market Research Firms by Satisfaction Scores for 2009

Stamford, CT, February 18, 2009 --(PR.com)-- In the Fourth Annual Survey of Market Research Professionals, the opinions of more than 600 market research professionals revealed the top market research firms across four categories. In total, nearly 100 market research companies were evaluated by their regular customers with the satisfaction scores used to rank the top firms in 2009.

Among 144 purchasers of full service and syndicated market research, buyers indicated the most important attributes when selecting a supplier include: quality of the underlying data (77%); quality of the insights and recommendations (66%); and cost (59%). Firms with the highest customer satisfaction levels in 2009 include:

Full Service Market Research Suppliers
1. MarketTools
2. Maritz
3. Millward Brown

Syndicated Market Research Suppliers
1. IMS Health
2. JupiterResearch
3. Gartner

Given the growing impact of technology and the Internet upon the market research industry, 360 market research professionals who use online survey software evaluated more than 25 firms. Those with the highest customer satisfaction scores are:

Online Survey Software Providers
1. SPSS
2. ConfirmIt
3. SurveyWriter

Among a lengthy list of evaluated attributes, those of greatest importance when selecting a provider of online survey software include: advanced survey creation capabilities (i.e., piping, rotation, etc.) (73%); ability to control survey branding (i.e., survey look and feel, etc.) (56%); and quota management (53%).

And nearly completing the circle, professionals working for market research suppliers evaluated firms providing online sample. The top three firms ranked by customer satisfaction are:

Providers of Online Sample
1. e-Rewards
2. Survey Sampling
3. MarketTools/Zoomerang

Attributes of greatest importance to buyers of online sample include: price (75%); targetability (71%); and the representivity of the delivered audience (69%).

"We congratulate this year’s winners as they have each delivered at the highest level earning the recognition of the industry and, most importantly, their own customers," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers.

The research was conducted between January 5 and January 19, 2009 with 612 market research professionals (both suppliers and buyers across all industries) completing an online survey. The survey completion rate was 72.7 % and the aggregate data have a tolerance of +/- 4.0%.

To obtain a copy of the in-depth report addressing a wide array of market research topics, please contact:

Mike Carroll
Director Sales and Marketing
1-800-872-5401
mcarroll@marketresearchcareers.com

About MarketResearchCareers
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of nearly 20,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill market their market research jobs.

Visit them on the web at http://www.marketresearchcareers.com or call them at 1-800-872-5401.

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