Custom IDX Software Allows Sharon Falco’s Clients to Narrow Their Search Results in a Simple and Efficient Manner

Eugene, OR, February 20, 2009 --(PR.com)-- IDX, Inc. is excited to welcome SJF Realty’s Sharon Falco, to the constantly expanding list of real estate agents and brokers electing to give their websites a competitive advantage with the addition of custom IDX Broker software. Falco is a member of the Midwest Real Estate Data MLS (MRED), therefore potential home buyers searching her website can now browse thousands of listings in Roselle, Illinois and its surrounding areas, as well as view the latest, most up-to-date listings on the web, provided by the MRED. The Internet Data Exchange (IDX) technology extracts raw listing data from the MRED, and formats it to be seamlessly integrated onto Falco’s website, providing her clients with a simplified way to search for real estate online, without ever being redirected to another site.

Customizable IDX software gives Falco’s clients five different options to narrow their search priorities: basic, advanced, map, address and listing ID. Each one of these search categories provides the potential home buyer with numerous resources to help customize their search in efforts to find their ideal property. The advanced search option, one of the most comprehensive, gives clients the ability to truly customize their search, browsing through unique categories such as: waterfront, basement, roof type, school district, view, foundation, drive way and exterior type. Clients can then opt to save their specified search criteria and receive email notifications the moment a property matching their preferences becomes available on the MRED.

In addition to making the real estate online search process easier for clients, IDX Broker software also helps Falco to create a truly customized website that fits the wants and needs of both her and her clients, as well as aiding her in better managing her business. With the ability to edit her custom CSS and global wrappers, Falco can create a unique branding throughout her entire website. She also has the capabilities to create dynamic title tags for each of her listings, making them more visible and increasing their likelihood of being picked up by major real estate search engines. All of these features are accessible to Falco through and administrative login dashboard, providing her with an abundant amount of resources to increase sales and to create a better online real estate search experience for her clients.

About Sharon Falco
“Sharon Falco was one of the first real estate agents in Illinois. She is the number one home selling and volume producing agent in the history of the Multiple Listing Service. Falco’s a member of the exclusive International Top Producers Network, The National Association of REALTORS®, and the Woman's Council of REALTORS®. She has been the number one agent in Illinois for 8 consecutive years and is one of the first 15 agents in history to receive the prestigious Lifetime Achievement Award.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. manages over $1 trillion worth of active listings data from over 250 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on the services provided by IDX, Inc. please visit www.idxbroker.com.

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