Absolutely PR's Maggie Holben Participates in CBSA BioBreakfast Expert Panel “How to Garner Media Attention & Effectively Use Public Relations Tactics”
Absolutely PR's Maggie Chamberlin Holben, APR, joined co-panelist Rachel Brand, freelance writer and award-winning news reporter at the Rocky Mountain News, today at the Colorado BioScience Association (CBSA) BioBreakfast PR Presentation. The Expert Panel topic was “How to Garner Media Attention & Effectively Use Public Relations Tactics.”
Lakewood, CO, February 20, 2009 --(PR.com)-- Absolutely PR's Maggie Chamberlin Holben, APR, joined co-panelist Rachel Brand, freelance writer and award-winning news reporter, at the Colorado BioScience Association (CBSA) BioBreakfast PR Presentation. The Expert Panel, “How to Garner Media Attention & Effectively Use Public Relations Tactics,” was held on the Anschutz Medical Campus at Fitzsimons in Aurora, CO, near Denver.
Holben, owner of Denver's Absolutely Public Relations, is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. Holben's consultancy offers several online newsrooms to assist clients, including PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com. Frequently interviewed as a Public Relations Expert by the media, Holben holds a B.A. in Journalism from the University of Oklahoma and has taught both advertising and PR courses at the university level. Most recently, Holben’s “Seven Ways To Get The Media Attention You Deserve” article was published in the PRNews’ Media Training Guidebook, 2009 Edition. She blogs pitches, placements and PR tips at http://denverpr.blogspot.com and tweets from http://www.twitter.com/DenverPR
Brand has more than 16 years experience in writing and communications. As a wire reporter, she wrote breaking stories on commodities and Chicago-area news. As an award-winning newspaper reporter at the Rocky Mountain News, she covered general business, the health care industry, health policy, health legislation, and the retail, natural foods, beer, marketing and public relations industries. As a freelance writer for AARP Bulletin and State Legislatures magazines, she covers health care policy and legislation. Brand’s LinkedIn profile can be found at http://www.linkedin.com/pub/9/72/981
Baxa Corporation and Colorado Science +Technology Part at Fitzsimons were the event co-sponsors. Marian Robinson, Baxa Corp VP Marketing, served as panel moderator.
More about Holben and CBSA
Serving on the board of CBSA since April 2005, Holben is chair of the association’s Communications Committee and assists with media relations efforts for the organization. Since 2005 when the CBSA’s formal media relations program launched by Absolutely PR for CBSA, there have been 578 recorded print editorial media placements, which is the equivalent of at least $434,010.55 if the same amount of space was purchased as advertising. These print placements total 36,579,295 in circulation exposure (metrics updated as of December 31, 2008).
Holben was named CBSA “Partner of the Year” at the annual awards dinner held in conjunction with the 2006 BioWest Conference & Expo. In presentation remarks, Rob Reuteman business editor of the Rocky Mountain News and master of ceremonies, shared these comments on behalf of CBSA: "Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. She coordinates the industry's media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. Due to Holben's professionalism and effort, Colorado's bioscience industry isn't such a secret anymore."
About Colorado BioScience Association (CBSA)
CBSA is a not-for-profit corporation providing services and support for Colorado's growing biosciences industry. With more than 400 members, CBSA actively works to promote the growth of the industry by working for a better business environment, grow the state's biotech workforce, fight for policies that support a strong bioscience industry in the state and speak with a single voice on behalf of the industry. Visit http://www.cobioscience.com
About Absolutely Public Relations
Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the national, trade press and local media. Owner/Founder Maggie Chamberlin Holben brings more than 25 years of experience to her clients and is frequently interviewed by the media as a Public Relations Expert. Visit http://www.AbsolutelyPR.com
Contact:
Maggie Holben, Absolutely Public Relations - 303-984-9801, maggie@absolutelypr.com
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Holben, owner of Denver's Absolutely Public Relations, is accredited by the Public Relations Society of America and is a member of the PRSA Counselors Academy. Holben's consultancy offers several online newsrooms to assist clients, including PublicRelationsNewsroom.com, Expert411.com and DenverPRNewsroom.com. Frequently interviewed as a Public Relations Expert by the media, Holben holds a B.A. in Journalism from the University of Oklahoma and has taught both advertising and PR courses at the university level. Most recently, Holben’s “Seven Ways To Get The Media Attention You Deserve” article was published in the PRNews’ Media Training Guidebook, 2009 Edition. She blogs pitches, placements and PR tips at http://denverpr.blogspot.com and tweets from http://www.twitter.com/DenverPR
Brand has more than 16 years experience in writing and communications. As a wire reporter, she wrote breaking stories on commodities and Chicago-area news. As an award-winning newspaper reporter at the Rocky Mountain News, she covered general business, the health care industry, health policy, health legislation, and the retail, natural foods, beer, marketing and public relations industries. As a freelance writer for AARP Bulletin and State Legislatures magazines, she covers health care policy and legislation. Brand’s LinkedIn profile can be found at http://www.linkedin.com/pub/9/72/981
Baxa Corporation and Colorado Science +Technology Part at Fitzsimons were the event co-sponsors. Marian Robinson, Baxa Corp VP Marketing, served as panel moderator.
More about Holben and CBSA
Serving on the board of CBSA since April 2005, Holben is chair of the association’s Communications Committee and assists with media relations efforts for the organization. Since 2005 when the CBSA’s formal media relations program launched by Absolutely PR for CBSA, there have been 578 recorded print editorial media placements, which is the equivalent of at least $434,010.55 if the same amount of space was purchased as advertising. These print placements total 36,579,295 in circulation exposure (metrics updated as of December 31, 2008).
Holben was named CBSA “Partner of the Year” at the annual awards dinner held in conjunction with the 2006 BioWest Conference & Expo. In presentation remarks, Rob Reuteman business editor of the Rocky Mountain News and master of ceremonies, shared these comments on behalf of CBSA: "Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. She coordinates the industry's media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. Due to Holben's professionalism and effort, Colorado's bioscience industry isn't such a secret anymore."
About Colorado BioScience Association (CBSA)
CBSA is a not-for-profit corporation providing services and support for Colorado's growing biosciences industry. With more than 400 members, CBSA actively works to promote the growth of the industry by working for a better business environment, grow the state's biotech workforce, fight for policies that support a strong bioscience industry in the state and speak with a single voice on behalf of the industry. Visit http://www.cobioscience.com
About Absolutely Public Relations
Absolutely PR specializes in media relations, the strategies and tactics necessary to achieve impactful editorial placements in the national, trade press and local media. Owner/Founder Maggie Chamberlin Holben brings more than 25 years of experience to her clients and is frequently interviewed by the media as a Public Relations Expert. Visit http://www.AbsolutelyPR.com
Contact:
Maggie Holben, Absolutely Public Relations - 303-984-9801, maggie@absolutelypr.com
###
Contact
Absolutely Public Relations
Maggie Chamberlin Holben, APR, CIARP
303-984-9801
http://www.absolutelypr.com
Maggie Chamberlin Holben, APR, CIARP
303-984-9801
http://www.absolutelypr.com
Contact
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