Diabetes Health Newtork Impacts 700,000 Viewers Monthly
ContextMedia’s first patient education network used by one in seven endocrinologists nationwide
Chicago, IL, February 21, 2009 --(PR.com)-- The Diabetes Health Network (DHN), ContextMedia’s first patient education network, reaches 700,000 viewers monthly in physician waiting rooms across the country. Founded in 2006, the Diabetes Health Network is now the world’s largest condition-specific audio-visual waiting room TV network.
The DHN educates and inspires millions of diabetics through engaging and inspirational award-winning content from the most trusted sources of health-related news and information, including the Juvenile Diabetes Research Foundation, the American Dietetic Association, dLife, AnswersTV and more.
In addition, DHN plays commercial messages for relevant products and services from responsible pharmaceutical and medical device companies, as well as from niche diabetes products. These point-of-care networks reach and teach patients about their condition at precisely the right time, when they are thinking about treatment options only minutes before they make important healthcare choices, and the right place.
“If people see a billboard or mass media ad, it’s not the same cache as seeing it in their trusted physician’s office,” said Nick Bullinger, product manager at a sponsor company. “Just six months after rolling out the DHN campaign, we’re growing our customer base at the fastest pace in history – growing more each week than we used to each month prior to the start of the program.”
In a recent study conducted on DHN’s patient engagement and impact, 79% of surveyed patients said that they saw something on DHN TV that will help them live healthier. In the same survey, 51% of patients said they had already spoken or planned on speaking to their healthcare professional about something they saw on DHN.
“What sets us apart is the fact that we are the only waiting-room network that is 100% dedicated to diabetes education,” said Rishi Shah, CEO and co-founder of ContextMedia. “Our goal is to continue to bring relevant, condition-specific information to patients in a powerful time, place and platform.”
ContextMedia has re-defined healthcare marketing by using digital media to empower healthcare professionals to educate and inspire their patients to live healthier lives.
“We appreciate this service so much,” said Karla McClellan, a diabetes educator at a member clinic in Birmingham, AL. “It makes our waiting room experience more enjoyable and informational for our patients.”
ContextMedia was founded by Rishi Shah and Derek Moeller, with the mission of aligning the interests of patients, healthcare professionals and healthcare industry partners to help them achieve their common goal of improving patient lives and providing well-rounded healthcare solutions.
Recent IMS studies have confirmed that the prescription habits of physicians with DHN significantly increased as compared to a similar group of physicians without DHN. The same IMS studies have shown that doctors who have the DHN in their waiting room often started prescribing a client’s product even if they had not prior to the programming being in place.
Following the success of the Diabetes Health Network, ContextMedia is launching the pilot for a second network, the Heart Health Network, later this year. It will continue to educate and inspire patients with heart conditions in cardiology offices. The diabetes and heart networks will have presence in more than 1,000 waiting rooms by the end of 2009.
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About ContextMedia and the Diabetes Health Network
Chicago-based ContextMedia develops waiting room TV networks that help healthcare professionals educate and inspire their patients as they make decisions about their lifestyle and clinical treatment. Each point-of-care network is condition-specific and tailor-built for lifestyle diseases such as diabetes, and provides programming on nutrition, exercise and disease management. ContextMedia’s first network, the Diabetes Health Network (DHN), helps millions of diabetics learn how to live healthier lives through engaging patient education in the physician waiting room.
You can also visit our corporate website at www.contextmediainc.com and our consumer website at www.diabeteshealthnet.com.
The DHN educates and inspires millions of diabetics through engaging and inspirational award-winning content from the most trusted sources of health-related news and information, including the Juvenile Diabetes Research Foundation, the American Dietetic Association, dLife, AnswersTV and more.
In addition, DHN plays commercial messages for relevant products and services from responsible pharmaceutical and medical device companies, as well as from niche diabetes products. These point-of-care networks reach and teach patients about their condition at precisely the right time, when they are thinking about treatment options only minutes before they make important healthcare choices, and the right place.
“If people see a billboard or mass media ad, it’s not the same cache as seeing it in their trusted physician’s office,” said Nick Bullinger, product manager at a sponsor company. “Just six months after rolling out the DHN campaign, we’re growing our customer base at the fastest pace in history – growing more each week than we used to each month prior to the start of the program.”
In a recent study conducted on DHN’s patient engagement and impact, 79% of surveyed patients said that they saw something on DHN TV that will help them live healthier. In the same survey, 51% of patients said they had already spoken or planned on speaking to their healthcare professional about something they saw on DHN.
“What sets us apart is the fact that we are the only waiting-room network that is 100% dedicated to diabetes education,” said Rishi Shah, CEO and co-founder of ContextMedia. “Our goal is to continue to bring relevant, condition-specific information to patients in a powerful time, place and platform.”
ContextMedia has re-defined healthcare marketing by using digital media to empower healthcare professionals to educate and inspire their patients to live healthier lives.
“We appreciate this service so much,” said Karla McClellan, a diabetes educator at a member clinic in Birmingham, AL. “It makes our waiting room experience more enjoyable and informational for our patients.”
ContextMedia was founded by Rishi Shah and Derek Moeller, with the mission of aligning the interests of patients, healthcare professionals and healthcare industry partners to help them achieve their common goal of improving patient lives and providing well-rounded healthcare solutions.
Recent IMS studies have confirmed that the prescription habits of physicians with DHN significantly increased as compared to a similar group of physicians without DHN. The same IMS studies have shown that doctors who have the DHN in their waiting room often started prescribing a client’s product even if they had not prior to the programming being in place.
Following the success of the Diabetes Health Network, ContextMedia is launching the pilot for a second network, the Heart Health Network, later this year. It will continue to educate and inspire patients with heart conditions in cardiology offices. The diabetes and heart networks will have presence in more than 1,000 waiting rooms by the end of 2009.
###
About ContextMedia and the Diabetes Health Network
Chicago-based ContextMedia develops waiting room TV networks that help healthcare professionals educate and inspire their patients as they make decisions about their lifestyle and clinical treatment. Each point-of-care network is condition-specific and tailor-built for lifestyle diseases such as diabetes, and provides programming on nutrition, exercise and disease management. ContextMedia’s first network, the Diabetes Health Network (DHN), helps millions of diabetics learn how to live healthier lives through engaging patient education in the physician waiting room.
You can also visit our corporate website at www.contextmediainc.com and our consumer website at www.diabeteshealthnet.com.
Contact
ContextMedia
Kasey Menick
312-239-6051
www.contextmediainc.com
Kasey Menick
312-239-6051
www.contextmediainc.com
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