MyADbuyer.com Launches First Open Media Buying Marketplace for Offline and Online Media

Jacksonville, FL, February 22, 2009 --(PR.com)-- Today, MyADbuyer.com announced the launch of the first media buying marketplace specifically built for advertisers and advertising salespeople in local markets throughout the country.

The MyADbuyer concept differs from the recently discontinued business models offered by some of the Internet's largest companies, each of which excluded the salesperson from the transaction. In contrast, MyADbuyer allows buyers and sellers to communicate freely and acts as an open marketplace for advertising space.

MyADbuyer.com is particularly beneficial in today's challenging economic climate. Businesses are spending less and searching for the most cost-effective way to market their business.

Features for advertisers: (All features are free to use and advertiser assistance is offered for a fee.)

Media planning database - search TV, radio, print, direct mail, billboards, out-of-home and Internet sites that offer advertising opportunities
Advertising rates and demographic information
View ad deals/specials posted by advertising salespeople
Media planning/buying assistance
Marketing and ad development assistance

Advertisers use MyADbuyer because it simplifies the media planning process. "It really helped me with my marketing plan. Before MyADbuyer there wasn't one place to go to get all this information. I can get rates and make sure I don't miss out on any ad deals," said Amy Macey, owner of Creative Basket Shop.

Functionality for advertising salespeople: (All features are provided at no cost to the media representative.)

Post available advertising space - Ad offers appear in the search results under their company listing and on the city home page
Media representative profile page - Allows salespeople to introduce themselves and their company; profiles appear under the company listings in the search results
Salesperson tool kit - Advertisers can print, bookmark and share the ad salesperson page on top sharing sites
Leads mailbox - Advertisers can call the salesperson directly or leave a message, which will appear in their leads mailbox
Measurable profile activity - Salespeople can track how many people viewed their profile and clicked on their links

Advertising salespeople use MyADbuyer as a lead-generating tool. "As a media representative selling multiple product lines, I can't possibly reach everyone. MyADbuyer provides a perfect environment to post what I am selling for media buyer consideration," states Brad Bradner of WJXT-TV 4.

The MyADbuyer.com media planning database includes the following markets:

Atlanta
Austin
Baltimore
Boston
Charlotte
Chicago
Cincinnati
Cleveland
Columbus
Dallas/Ft.Worth
Denver
Detroit
Grand Rapids
Houston
Indianapolis
Jacksonville
Kansas City
Las Vegas
Los Angeles
Miami
Milwaukee
Minneapolis-St. Paul
Multi-Market Media
Nashville
New York
Orlando
Philadelphia
Phoenix
Pittsburgh
Portland
Raleigh-Durham
San Diego
San Francisco
Seattle
Tampa
Washington D.C.

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