Great Hotels Organisation Targets Corporate Demand with the Launch of Metro Hotels

London, United Kingdom, February 25, 2009 --(PR.com)-- Great Hotels Organisation (GHO: http://www.ghorg.com), a global sales and marketing company is responding to changes in corporate hotel demand with the launch of Metro Hotels – a niche brand for mid-range, contemporary, city-centre hotels targeting the corporate traveller. Metro Hotels will be officially launched at ITB Berlin 2009.

Metro Hotels members will be represented by GHO’s private label GDS code – “GW”. They will also benefit from targeted sales and marketing opportunities including entry into the annual GHO corporate travel collection directory, corporate and consortia sales, meeting and incentive sales, trade show representation, public relations services and corporate sales road-shows.

Carly Gotz, director of business development and marketing, said, “During this economic downturn, GHO is doing everything we can to ensure our hotels receive their share of corporate business by developing our brands according to demand. By expanding our portfolio of hotels to include mid-range properties, this will not only benefit Metro Hotels members but our existing brands will also benefit from increased awareness generated through the corporate market.”

Metro Hotels will be GHO’s third hotel brand, adding to Great Hotels of the World (http://www.ghotw.com), a luxury alliance bringing together the world’s finest hotels and Special Hotels of the World (http://www.shotw.com), an alliance for hotels with a unique offering for guests.

The 2009/10 corporate travel collection directory, including Metro Hotels members will be available from June 2009.

GHO is offering a special introductory rate to all new Metro Hotels members. Membership of Metro Hotels is subject to specific acceptance criteria. Hotels requiring more information or to be considered for joining Metro Hotels should contact: Carly Gotz, cgotz@ghorg.com +44 (0) 20 7380 8592 or visit the GHO stand at ITB – Hall 9 Stand 203.

###