Bridal Guide Magazine Beats Newsstand Competition, Boosts Overall Circulation
Bucking the trend of double-digit declines in magazine retail sales, Bridal Guide magazine outsold competitor Modern Bride on the newsstand by 20% and increased overall circulation by 7.2% in the latter half of 2008.
New York, NY, February 25, 2009 --(PR.com)-- Bridal Guide Stays Strong on the Newsstand
Wedding Magazine Beats Newsstand Competition, Boosts Total Circulation
Bucking the trend of double-digit declines in magazine retail sales, Bridal Guide magazine outsold its nearest competitor, Modern Bride, on the newsstand by 20% and reported an overall circulation increase of 7.2% in the latter half of 2008.
According to Audit Bureau of Circulation averages for the six months ending December 31, 2008, Bridal Guide stayed strong on the newsstand, reporting a sales decline of only 1.9% over the previous year. Other magazines in the bridal category reported steeper newsstand declines, with the sharpest drop-offs shown by Martha Stewart Weddings (down 17.5%) and Modern Bride (down 26.8%).
Bridal Guide was also the only magazine in the bridal category to report a significant increase in total circulation, including single-copy sales and subscriptions. The magazine’s total circulation climbed 7.2% over the previous year, while circulation for other magazines in the competitive set remained flat or showed significant losses. Overall, newsstand and retail sales of U.S. magazines dropped 11% in the second half of 2008.
“These numbers are no accident,” said Publisher Tom Curtin. “They speak volumes about the quality and appeal of Bridal Guide’s editorial and our relevance to real brides.” Added Curtin, “This is not only great news for Bridal Guide but for the wedding and honeymoon industry. It’s imperative for manufacturers, retailers and destinations to reach out to our readers because they make up one of the only recession-resistant markets out there. Brides and grooms, and their friends and families, keep spending on weddings, honeymoons, wedding gifts and wedding travel no matter what, and these new ABC statistics show that Bridal Guide is the most effective way to reach this critical audience.”
Bridal Guide plans to build on this success by keeping up its strong editorial tradition and continuing to grow synergy between the magazine and its recently relaunched website, bridalguide.com. Along with Bridal Guide, bridalguide.com has experienced significant growth in recent months, with December sitewide traffic increasing 57% over the previous year, and traffic on the site’s Fashion channel increasing 125% over December 2007.
About Bridal Guide
With the highest pass-along readership of any women’s magazine, Bridal Guide delivers unique editorial to over 4 million readers of each issue. The complete resource for engaged couples trying to plan the perfect wedding, build a lasting marriage and balance their busy personal and professional lives, Bridal Guide and its companion website, bridalguide.com, focus on current trends in fashion, beauty, wedding planning, home design and travel. Learn more at bridalguide.com.
Source: ABC 12/31/08
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Wedding Magazine Beats Newsstand Competition, Boosts Total Circulation
Bucking the trend of double-digit declines in magazine retail sales, Bridal Guide magazine outsold its nearest competitor, Modern Bride, on the newsstand by 20% and reported an overall circulation increase of 7.2% in the latter half of 2008.
According to Audit Bureau of Circulation averages for the six months ending December 31, 2008, Bridal Guide stayed strong on the newsstand, reporting a sales decline of only 1.9% over the previous year. Other magazines in the bridal category reported steeper newsstand declines, with the sharpest drop-offs shown by Martha Stewart Weddings (down 17.5%) and Modern Bride (down 26.8%).
Bridal Guide was also the only magazine in the bridal category to report a significant increase in total circulation, including single-copy sales and subscriptions. The magazine’s total circulation climbed 7.2% over the previous year, while circulation for other magazines in the competitive set remained flat or showed significant losses. Overall, newsstand and retail sales of U.S. magazines dropped 11% in the second half of 2008.
“These numbers are no accident,” said Publisher Tom Curtin. “They speak volumes about the quality and appeal of Bridal Guide’s editorial and our relevance to real brides.” Added Curtin, “This is not only great news for Bridal Guide but for the wedding and honeymoon industry. It’s imperative for manufacturers, retailers and destinations to reach out to our readers because they make up one of the only recession-resistant markets out there. Brides and grooms, and their friends and families, keep spending on weddings, honeymoons, wedding gifts and wedding travel no matter what, and these new ABC statistics show that Bridal Guide is the most effective way to reach this critical audience.”
Bridal Guide plans to build on this success by keeping up its strong editorial tradition and continuing to grow synergy between the magazine and its recently relaunched website, bridalguide.com. Along with Bridal Guide, bridalguide.com has experienced significant growth in recent months, with December sitewide traffic increasing 57% over the previous year, and traffic on the site’s Fashion channel increasing 125% over December 2007.
About Bridal Guide
With the highest pass-along readership of any women’s magazine, Bridal Guide delivers unique editorial to over 4 million readers of each issue. The complete resource for engaged couples trying to plan the perfect wedding, build a lasting marriage and balance their busy personal and professional lives, Bridal Guide and its companion website, bridalguide.com, focus on current trends in fashion, beauty, wedding planning, home design and travel. Learn more at bridalguide.com.
Source: ABC 12/31/08
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Contact
Bridal Guide Magazine, RFP LLC
Rita Sadowski
917-338-5845
www.bridalguide.com
Rita Sadowski
917-338-5845
www.bridalguide.com
Contact
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