Exclusive Concrete Acid Stain Deco Gel Featured on New Direct Colors Website

Shawnee, OK, February 25, 2009 --(PR.com)-- Direct Colors exclusive Deco Gel concrete acid stain gives artists and crafters a refined alternative to acrylic paint or traditional concrete stain. The Deco Gel Patina Stain is the first of its kind, available exclusively on the new Direct Colors website.

"We have a lot of people doing artistic stuff, like freehand drawings or stencil drawings on concrete," said Frank Turner, president of Direct Colors. "Unfortunately, liquid acid stain has a low viscosity, so it was running under the stencils that they used. You couldn't draw a straight line on concrete because it would bleed all over the place."

After seeing so many customers facing this problem, Turner and the team at Direct Colors began developing Deco Gel concrete acid stain. They designed it specifically for people doing close work or vertical surfaces.

"Artists can create complex designs with this gel concrete acid stain, without streaking the concrete surface," said Turner. "You can't do that with traditional acid stain."

The Deco Gel Patina Stain has about the same consistency as heavy acrylic paint, and can be applied with an artist's brush or a foam brush. Turner has even had clients draw a freehand design before filling it in with gel concrete acid stain.

Colors available for the Deco Gel Patina Stain include avocado, azure blue, coffee brown, cola, English red, and more.

"We have artists who decorate statuaries, and let's say they want to decorate concrete frog," said Turner. "With this gel concrete acid stain, you can make the head and the back of the frog different colors without once worrying about the color bleeding."

Another benefit to the gel concrete acid stain is the color's durability. According to Turner, most acrylic paints on concrete will start to crack after two years, which means they'll have to be repainted repeatedly. A gel concrete acid stain, on the other hand, will last much longer.

"With this stuff, the color is pretty much permanent," said Turner. "It does have to be sealed periodically to retain the intense color. Even if the sealer is gone for years, you can go back and seal it and the color will come back as it was when it was new."

In addition to its ease of use and durability, gel concrete acid stain is fairly inexpensive. Even with the sealer, the cost for gel concrete acid stain is about 30 cents per square foot, comparable to the cost of acrylic paint.

"And because less upkeep is required, the gel will pay for itself in the long run," said Turner.

Give your concrete crafts a rich new color that you can't get anywhere else. Visit Direct Colors online at http://www.directcolors.com today and see what Deco Gel concrete acid stain will work best for you.

About the Company
Direct Colors, a family-owned and operated business since 2001, has become a pioneer in the decorative concrete marketplace through their innovative products and excellent customer service.

From Bass Pro Shops and multi-million dollar casinos to home and small business owners, Direct Colors provides high quality concrete acid stain products at affordable prices to all their customers.

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Direct Colors
Shawna Turner
877-255-2656
www.directcolors.com
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