Channel Intelligence Where-to-Buy Program Boosts Retail Sales and Conversion Rate for Haier America
New Case Study Details How the CI Ad Network Helps Leading Home Appliance Manufacturer Haier America Improve Referrals from its Web Site to Retail Partners.
Orlando, FL, February 26, 2009 --(PR.com)-- Channel Intelligence, Inc. (CI), the leader in Internet marketing commerce solutions for manufacturers, retailers and publishers, has released a case study detailing how home appliance manufacturer Haier America went from an antiquated online referral process to one that strengthens its relationships with retailers and enjoys double the typical conversion rate of other referral programs.
Consumers often look for a way to buy products as they research their purchases on manufacturer web sites. However, many manufacturers place the burden on the consumer to find out where to buy their branded products by only providing a static list of retailers. It’s then up to the consumer to try to find out if those retailers carry the specific product they want to buy and which location or web site has the product in stock. By participating in the where-to-buy program offered by CI via the CI Ad Network, Haier America was able to take advantage of a significant sales boost at the height of its sales cycle and pass along highly qualified leads to its retail partners.
“We needed to refine our referral process so that we could achieve higher conversions with our retail partners,” comments Robert Kennedy, Business Development Manager for Haier America. “The summer is normally a very heavy time for us. The added bonus of the heat wave during the summer of 2008 boosted our air conditioning sales even higher than expected, and having CI’s where-to-buy program in place contributed to our successful July sales.”
Shawn Seipler, Vice President of Sales for the CI Ad Network, explains: “Haier’s website is an excellent resource for consumers researching products. It’s easy to navigate and provides many useful tools. But consumers faced a lot of obstacles when they were ready to buy. By paving a clear path to purchase a product in only two clicks, the Ad Network removes these obstacles. The result is enhanced channel referrals and happier shoppers.”
Haier also reports that its retail partners have provided very positive feedback about the program. On average, Haier’s retailers enjoy a five percent conversion rate - more than two times the industry average for online referral programs, due largely to the highly qualified nature of a consumer who clicks “Buy Now” on a manufacturer’s site.
The new case study can be found at http://wwww.channelintelligence.com/cian/case_studies.html. Manufacturers and retailers interested in learning more about the CI Ad Network are encouraged to visit www.channelintelligence.com/cian/index.html. Inquires can also be mailed to ci-an@channelintelligence.com.
About Haier America:
Haier America, founded in 1999, is the Sales and Marketing arm for the Western Hemisphere for the Haier Group. Headquartered in the Haier Building at 1356 Broadway in New York, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in home appliances, compact laundry, compact freezer and HDTV sales. Haier America is an Official Marketing Partner and the Official High Definition Television of the NBA. www.haieramerica.com
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.
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Consumers often look for a way to buy products as they research their purchases on manufacturer web sites. However, many manufacturers place the burden on the consumer to find out where to buy their branded products by only providing a static list of retailers. It’s then up to the consumer to try to find out if those retailers carry the specific product they want to buy and which location or web site has the product in stock. By participating in the where-to-buy program offered by CI via the CI Ad Network, Haier America was able to take advantage of a significant sales boost at the height of its sales cycle and pass along highly qualified leads to its retail partners.
“We needed to refine our referral process so that we could achieve higher conversions with our retail partners,” comments Robert Kennedy, Business Development Manager for Haier America. “The summer is normally a very heavy time for us. The added bonus of the heat wave during the summer of 2008 boosted our air conditioning sales even higher than expected, and having CI’s where-to-buy program in place contributed to our successful July sales.”
Shawn Seipler, Vice President of Sales for the CI Ad Network, explains: “Haier’s website is an excellent resource for consumers researching products. It’s easy to navigate and provides many useful tools. But consumers faced a lot of obstacles when they were ready to buy. By paving a clear path to purchase a product in only two clicks, the Ad Network removes these obstacles. The result is enhanced channel referrals and happier shoppers.”
Haier also reports that its retail partners have provided very positive feedback about the program. On average, Haier’s retailers enjoy a five percent conversion rate - more than two times the industry average for online referral programs, due largely to the highly qualified nature of a consumer who clicks “Buy Now” on a manufacturer’s site.
The new case study can be found at http://wwww.channelintelligence.com/cian/case_studies.html. Manufacturers and retailers interested in learning more about the CI Ad Network are encouraged to visit www.channelintelligence.com/cian/index.html. Inquires can also be mailed to ci-an@channelintelligence.com.
About Haier America:
Haier America, founded in 1999, is the Sales and Marketing arm for the Western Hemisphere for the Haier Group. Headquartered in the Haier Building at 1356 Broadway in New York, Haier America is a leader for room air conditioner, compact refrigerator, and wine cellar sales, as well as a leading force in home appliances, compact laundry, compact freezer and HDTV sales. Haier America is an Official Marketing Partner and the Official High Definition Television of the NBA. www.haieramerica.com
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.
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Joy Lee
1.321.559.2336
http://www.channelintelligence.com
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