Montesino International Announces New Lower Pricing -- Unveils New Destination™ Bracelet Collection Featuring Sterling Silver with Rhodium Plating --
Nation's best-selling Destination™ bracelet company lowers pricing to attract new buyers in today's tough economic times.
Fort Lauderdale, FL, February 26, 2009 --(PR.com)-- Montesino International, a recognized leader in the creation, production and manufacturing of Destination™ and specialty jewelry, announced today a plan that will cut its pricing close to 35% on its Destination™ Bracelet Collection, in light of the troubled economic situation many Americans are facing.
“We understand that times are tough,” said Mitchell D. Ousley, President, CEO and Lead Product Designer of Montesino International. “We wanted to make it easier for everyone to purchase our Destination™ bracelets so they can wear the cherished memories of their favorite Destination, everyday. By capitalizing on the lower prices of sterling compared to gold, and by eliminating the gold detailing, we were able to create a brand new line of bracelets at more affordable price points.”
According to Ousley, the decision was made to use rhodium plating to offer an added value to each piece and to also ensure that each bracelet keeps a lustrous patina that will not tarnish. The standard 4mm bracelets in the new Collection will retail for approximately $75. Pricing may be higher or lower, depending on size. All Destination™ Bracelets in the Collection are offered in the new style and available at more than 380 retailers throughout the United States and the Caribbean as well as online at www.caribbeanbracelet.com.
About Montesino International
Montesino International is a recognized leader in the creation, production and manufacturing of destination and specialty jewelry. Carefully crafted using sterling silver and/or 14k gold, each piece is designed by the company’s owner, Mitchell Ousley, Graduate Gemologist of the Gemological Institute of America and professional jewelry designer.
All pieces in Montesino’s collections are inspired by Ousley’s love for the outdoors, traveling, nature and even some of America’s favorite pastimes including golfing, boating and fishing. While the Caribbean Hook Bracelet is the company’s signature item, Montesino collections also feature coordinating pendants, earrings and rings. Montesino International is based in Fort Lauderdale, FL and all pieces are manufactured at the company’s operational facility in the Dominican Republic.
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“We understand that times are tough,” said Mitchell D. Ousley, President, CEO and Lead Product Designer of Montesino International. “We wanted to make it easier for everyone to purchase our Destination™ bracelets so they can wear the cherished memories of their favorite Destination, everyday. By capitalizing on the lower prices of sterling compared to gold, and by eliminating the gold detailing, we were able to create a brand new line of bracelets at more affordable price points.”
According to Ousley, the decision was made to use rhodium plating to offer an added value to each piece and to also ensure that each bracelet keeps a lustrous patina that will not tarnish. The standard 4mm bracelets in the new Collection will retail for approximately $75. Pricing may be higher or lower, depending on size. All Destination™ Bracelets in the Collection are offered in the new style and available at more than 380 retailers throughout the United States and the Caribbean as well as online at www.caribbeanbracelet.com.
About Montesino International
Montesino International is a recognized leader in the creation, production and manufacturing of destination and specialty jewelry. Carefully crafted using sterling silver and/or 14k gold, each piece is designed by the company’s owner, Mitchell Ousley, Graduate Gemologist of the Gemological Institute of America and professional jewelry designer.
All pieces in Montesino’s collections are inspired by Ousley’s love for the outdoors, traveling, nature and even some of America’s favorite pastimes including golfing, boating and fishing. While the Caribbean Hook Bracelet is the company’s signature item, Montesino collections also feature coordinating pendants, earrings and rings. Montesino International is based in Fort Lauderdale, FL and all pieces are manufactured at the company’s operational facility in the Dominican Republic.
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Contact
Montesino International
Sherri Pfefer
954-683-5260
caribbeanbracelet.com
Sherri Pfefer
954-683-5260
caribbeanbracelet.com
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