Spend Less…Buy More - The Superior Way

Santa Fe Springs, CA, February 27, 2009 --(PR.com)-- Superior Grocers, one of Southern California’s largest independent supermarket chains, announces a new advertising campaign to highlight the Freshness and Quality, at everyday low prices, which shoppers can find at each of its 31 locations throughout Southern California. In these difficult economic times, the incredible prices that Superior Grocers has to offer is something that consumers need right now. The call to consumers is simple…their dollar goes farther when they shop at Superior Grocers.

At Superior Grocers, their mission has always been to provide the freshest and highest quality products to consumers at a price that is second to none. As COO Phil Lawrence noted “Consumers don’t need to go to warehouses or membership stores to get real savings on everyday products. It’s one thing to offer savings on items that consumers use only once in a great while but we firmly believe that our prices are the best, not only on our items on sale, but on products we all use on a daily basis”.

The new advertising program from Superior Grocers will invite consumers who have never been to a Superior Grocers location to come in and experience the value and savings they can find at their local Superior Grocers as well as the unique products and services they offer in their communities. Their goal is to invite consumers who have never visited a Superior Grocers to see for themselves all that they have to offer; from their extremely large produce sections to their fresh meat and seafood counter where consumers can still talk to their local butcher. In addition, consumers can visit the full-service bakery at each Superior Grocers location where they can order cakes for all occasions and sample freshly baked rolls, sweet breads, and specialty items.

As Jesse Nuñez, President of HyperActive Media*, which is AOR for Superior Grocers, stated “Superior Grocers has experienced a tremendous amount of growth over the last few years by offering their customers tremendous value inside a location that would rival any competitor large or small. Consumers who are looking for savings on national brands & products need to be aware of what Superior Grocers has in store for them.”

The campaign features previews of some of the incredible in store savings that are available on weekly basis. The ads will be refreshed on a weekly basis and will be seen in both English and Spanish language television stations in the LA DMA, including KABC, KCBS, KCAL, KTLA and KMEX. Consumers are also encouraged to visit www.superiorgrocers.com to see additional savings that are being offered each particular week.

Superior Grocers’ philosophy is to offer the highest quality products at the lowest prices with exceptional customer services. For over 26 years, it has been providing the communities it serves with terrific grocery shopping value and local jobs that include medical and retirement benefits, discretionary bonuses, opportunities for advancement and training. Superior Grocers is also dedicated to enriching local youth programs, schools, and church organizations to enhance the lives of families and make a positive impact in their communities. Last year alone, Superior Grocers donated over $225,000 to local schools around their stores. Superior Grocers values the importance of the community's vitality and educational programs, and is therefore committed to becoming an active partner in the communities they serve. Coming soon: Superior Grocers in Bakersfield (04/2009).

* HyperActive Media, Inc. is a full service advertising and marketing agency in the city of Whittier, CA. It believes in providing its clients with a full range of competencies and services in order to provide the maximum amount of efficacy. It has served a broad range of clients in the retail, automotive, healthcare, financial services and legal services sectors. More information is available at www.hyperactivemedia.com.

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