Staging with a Strategy. One Local Company Responds to Tough Economic Times and a Soft Market.

Niagara Falls, Canada, March 04, 2009 --(PR.com)-- Finances are tough for sellers and buyers and the present economic conditions make the decision to buy or sell a home a difficult one to say the least. A soft real estate market can present anxiety and uncertainty when Sellers are looking to make money and buyers are looking to spend less. One particular Staging Company has introduced solutions to these problems; they call it Staging with a Strategy.

The Staging Professionals, a full service staging company offers more than de-cluttering services and furniture arrangement. With their lead Accredited Staging Professional (ASP) relocating to the Niagara region, they are preparing to take the Niagara Real Estate Market by storm. Staging with a Strategy is "the most unique and effective form of home staging to be introduced to the market yet" says Lisa McIntee, Owner of The Staging Professionals. “We really want to address the needs of our clients who are selling their homes. There is a pattern of stressful financial situations emerging and I knew it was time to find a sensible solution that would make staging more affordable for the seller and more valuable for the buyer, all while maintaining its effectiveness”, explains Lisa.

By focusing more on business principles and ethics, rather than design elements, The Staging Professionals create an active comparative market analysis specifically for each client and design their Staging Action Plan around this report. This allows for only absolutely necessary changes to be made to the home, and only the changes that will provide the highest returns. “We are focusing on eliminating the “lifestyle” items from the expenditure list of our clients and focus on really making the home move-in ready”, explains Lisa. Adding value for buyers is essential for a fast sale in a soft market, which is why these new methods of preparing homes for sale will be making these professionally staged homes the most desirable on the market.

The Staging Professionals have also taken their Strategic plan one step further, by offering complimentary marketing assistance of professionally staged homes. A Professional Realtor understands their job is not to sell the home; it is to find a buyer. The Staging Professionals pride themselves on working with Professional Realtors who focus on getting the transaction completed fast and for top dollar. The complimentary marketing services offered by The Staging Professionals can include full color post cards or other medium, web advertising or print advertising.

Lisa McIntee explains her goal, "By working together as a team with the Realtor and our client we can determine the best strategy to market the staged home and find a buyer. We hope other staging companies will follow suit and help create affordable staging for sellers and provide more value for buyers. Times are tough for everyone but the smallest changes will make the biggest differences".

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