Market Research Pro Cal Martin Joins Luth Research

San Diego, CA, March 05, 2009 --(PR.com)-- Luth Research is pleased to announce Mr. Cal Martin, a well-respected veteran of the market research industry, has joined the company as a consultant. His responsibilities include sales and client development and strategic positioning for new markets and products including Luth’s trend product, IndicatorEDG.

Martin comes to Luth with more than 30 years of experience in the market research industry, including nearly 20 years with the Gallup Organization where he served as Senior Vice President and Division Manager, and as a principal of the company where he was recognized as Manager of the Year seven times during his tenure.

Mr. Martin looks forward to working with Luth Research, and anticipates a successful partnership, saying, “I find the Luth organization to be well-positioned for huge growth and corporate success, especially in the B-2-B and Marketing-Services sectors. It is always fun to ride-a-rocket.”

Since his retirement from Gallup, he has consulted with several leading market research organizations and members of the Financial/Investment community. In addition to his role at Luth Research, Martin is also the President and CEO of the Martin Group, a Marketing-Services Holding Company.

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