Out of the Studio and Into the Marketplace: Left Brain Success for Right Brain People
Out of the Studio and Into the Marketplace: A one-day workshop with Neal Whitt and Susan Lee at Jacksonville State University Little River Canyon Center. Participants will learn about online pr and marketing, how to photograph artwork, how to write an effective writers statement and how to create an online and print portfolio.
Mentone, AL, March 06, 2009 --(PR.com)-- Out of the Studio and Into the Marketplace Presented By the Mentone Area Arts Council (MAAC) Featuring Neal Whitt and Susan Lee.
Saturday, March 28, 2009 | 9:00 – 3:00 CDT | Jacksonville State University Little River Canyon Center, Fort Payne, AL
Artists of all kinds (visual artists, writers, poets, performers, musicians, designers, etc.) in NE Alabama will get an opportunity to attend a full day workshop on how to sell and market their artwork using new technologies and methods available.
Workshop Itinerary
Neal Whitt:
9:00am-Let’s Get Started: Understanding the Basics of Marketing for Artists
*Why the thought of marketing shouldn’t scare you to death?
*Getting started by organizing your effort.
*The art of promoting yourself to your audience.
*Pricing your work for your marketplace.
*Going to the show.
*Building a plan to get you out of the studio.
10:15am-Break
Susan Lee:
10: 30am-Online PR & Marketing for Artists: Using Technology to Sell Your Art Without Losing Your Soul
*Left Brain Success for Right Brain People: Why the web is the most powerful marketing tool you have.
*Using free or low cost online services and products to sell your work to your target buyers.
*Includes information on online media releases, YouTube, podcasting, blogging, websites, affiliates networks, social networking, ethical email marketing and more.
*Creating the perfect balance between words and visuals.
12:00 noon-Lunch catered by The Wildflower Café, Mentone, Alabama
1:00 pm-How to Photograph, Edit and Catalog Your Work for Print and the Web
*Photographing using a digital camera vs. traditional camera.
*When to use a professional or ask for help.
*Lighting is everything.
*The difference between resolutions for print and for the web.
*Cleaning up, editing and cropping your photographs with Photoshop.
*Cataloging and record-keeping.
02:15pm-Portfolio and Artist's Statements: Two of the Most Important Things All Artists Need
*How to organize your portfolio.
*Creating an online gallery portfolio of your work.
*Online portfolio services.
*How to write about yourself and your work.
Participants can register by sending a check for $35 ($30 for MAAC Members) to:
Heather Nicely
5460 East River Road
Mentone, Alabama 35984
###
About Susan Lee
Designer/artist/writer, Susan Lee, started Fluid Fusion to meet the needs of small to medium-sized businesses that wanted quality web and graphic designs without the high cost. Lee has over 21 years of experience in print design and over 12 years of web design experience. She has worked for advertising agencies in the positions of Creative Director and Art Director.
Lee is also fully bilingual (English/Spanish). She has a bachelor's degree in fine arts and has taught the Microsoft Office, the Adobe Creative Suite, QuarkXPress, Quickbooks and many other programs in a corporate setting. She has been a writer for twelve years and has written three books and edited about six others.
Fluid Fusion has been specializing in websites for the past 8 years. They can design a site, write the content for it, optimize it for search engines, create marketing campaigns to bring traffic to your site and more. But they also design logos, brochures, posters, collaterals, postcards and pretty much anything else a client requires.
Saturday, March 28, 2009 | 9:00 – 3:00 CDT | Jacksonville State University Little River Canyon Center, Fort Payne, AL
Artists of all kinds (visual artists, writers, poets, performers, musicians, designers, etc.) in NE Alabama will get an opportunity to attend a full day workshop on how to sell and market their artwork using new technologies and methods available.
Workshop Itinerary
Neal Whitt:
9:00am-Let’s Get Started: Understanding the Basics of Marketing for Artists
*Why the thought of marketing shouldn’t scare you to death?
*Getting started by organizing your effort.
*The art of promoting yourself to your audience.
*Pricing your work for your marketplace.
*Going to the show.
*Building a plan to get you out of the studio.
10:15am-Break
Susan Lee:
10: 30am-Online PR & Marketing for Artists: Using Technology to Sell Your Art Without Losing Your Soul
*Left Brain Success for Right Brain People: Why the web is the most powerful marketing tool you have.
*Using free or low cost online services and products to sell your work to your target buyers.
*Includes information on online media releases, YouTube, podcasting, blogging, websites, affiliates networks, social networking, ethical email marketing and more.
*Creating the perfect balance between words and visuals.
12:00 noon-Lunch catered by The Wildflower Café, Mentone, Alabama
1:00 pm-How to Photograph, Edit and Catalog Your Work for Print and the Web
*Photographing using a digital camera vs. traditional camera.
*When to use a professional or ask for help.
*Lighting is everything.
*The difference between resolutions for print and for the web.
*Cleaning up, editing and cropping your photographs with Photoshop.
*Cataloging and record-keeping.
02:15pm-Portfolio and Artist's Statements: Two of the Most Important Things All Artists Need
*How to organize your portfolio.
*Creating an online gallery portfolio of your work.
*Online portfolio services.
*How to write about yourself and your work.
Participants can register by sending a check for $35 ($30 for MAAC Members) to:
Heather Nicely
5460 East River Road
Mentone, Alabama 35984
###
About Susan Lee
Designer/artist/writer, Susan Lee, started Fluid Fusion to meet the needs of small to medium-sized businesses that wanted quality web and graphic designs without the high cost. Lee has over 21 years of experience in print design and over 12 years of web design experience. She has worked for advertising agencies in the positions of Creative Director and Art Director.
Lee is also fully bilingual (English/Spanish). She has a bachelor's degree in fine arts and has taught the Microsoft Office, the Adobe Creative Suite, QuarkXPress, Quickbooks and many other programs in a corporate setting. She has been a writer for twelve years and has written three books and edited about six others.
Fluid Fusion has been specializing in websites for the past 8 years. They can design a site, write the content for it, optimize it for search engines, create marketing campaigns to bring traffic to your site and more. But they also design logos, brochures, posters, collaterals, postcards and pretty much anything else a client requires.
Contact
Fluid Fusion - Where Design Means Business
Susan Lee
256-634-4000
www.fluidfusion.com
Susan Lee
256-634-4000
www.fluidfusion.com
Contact
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