Coldwell Banker Residential Brokerage Pioneers New Coldwell Banker Connect Phone Technology

Sandy, UT, March 07, 2009 --(PR.com)-- Coldwell Banker Residential Brokerage, Utah’s leading provider of real estate services, announced today that it is pioneering a new marketing platform that delivers property information—text descriptions, photos and video—instantly to a consumer’s cell phone or mobile device.

In addition to being an informational tool for consumers, the technology will be a lead generation mechanism for the company’s more than 1,100 real estate agents in Utah, providing the easiest, most complete mobile property sales tool for Realtors®. The Coldwell Banker Connect Phone platform was developed by Realovation, a pioneer in mobile communications.

“Adding the mobile marketing capability of this exciting new technology to the strength of Coldwell Banker Residential Brokerage, the world’s largest real estate services provider, creates a powerful combination for consumers,” said Dan Christensen, president of Coldwell Banker Residential Brokerage in Utah. “It’s the easiest way for people looking at properties to get text messages, photos and video information when they want it, right to their cell phones – no matter where they happen to be.”

Coldwell Banker Connect works like this: A consumer dials the toll-free number (available on the sign in front of the property), enters the property code, and chooses to receive text property descriptions, including up to 25 photos, virtual tours and access to YouTube videos (if available) of the property’s interior and exterior. Consumers can also hear a voice description of the property’s features or be transferred directly to the listing agent. The system can replace old-fashioned brochures or serve as an enhancement to them.

“Coldwell Banker Connect is an industry-leading technology designed to save time and money, while increasing lead generation and improving follow-up with potential buyers,” said Will Cooper, regional manager for Realovation.

Cooper said that buyers who drive by a “for sale” sign want to instantly get information on the home rather than waiting to get back to their home or the office. “Coldwell Banker Connect allows them to inquire about property details by simply requesting a text message that features all of the information they seek and the option to view pictures of the property, inside and out, right on their phone,” he said.

As a lead generation tool for Realtors, one of the biggest benefits is that Coldwell Banker Residential Brokerage agents in Utah now get an instant, exclusive lead from someone standing in front of their listing. The technology makes it easy for Realtors to create a real-time property activity report and sales plan for their sellers.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in Utah, operates 16 offices with more than 1,100 sales associates serving the communities of the greater Wasatch Front. The company offers residential and commercial brokerage, corporate relocation and mortgage services. Through its internationally renowned Coldwell Banker Previews® program, the company is widely recognized for its expertise in the luxury housing market. Coldwell Banker Residential Brokerage, online at www.UtahHomes.com, is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy’s company-owned real estate brokerage offices. For more information please visit www.UtahHomes.com or call 925.275.3085.

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