Furniture.com Expands Into New Markets as Blueport Commerce
New company leverages 10+ year core knowledge base, technology and experience to meet demand in a broad set of “considered” retail markets.
Waltham, MA, March 08, 2009 --(PR.com)-- As e-commerce evolves from a commodity marketplace to one where consumers make complicated “considered” purchases online, Blueport Commerce launched today to enable retailers to catch this second wave of online growth. Blueport Commerce provides retailers in considered markets complete managed e-commerce solutions, customized to meet their complex e-commerce needs.
Derived from Furniture.com’s decade of experience, Blueport Commerce continues to help retail brands such as Leon’s, Room Store, and Room Place port their brands online. The new company will be announcing e-commerce clients in additional considered markets over the next several months.
According to reports from Forrester Research by Sucharita Mulpuru, “The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online” (Topic Overview: eBusiness And The Economy, November 2008). “With considered purchases, where shoppers research products first, more than half of consumers begin their research process online and are more likely to ultimately purchase products through the online channel” (How Consumers Actually Shop For Retail Products Across Channels, May 2008).
Meeting the demand for managed e-commerce solutions in industries beyond furniture, Blueport Commerce will capitalize on Furniture.com’s decade of experience in working with retailers whose product lines or operations stretch the capabilities of standard e-commerce platforms. These retailers typically fall into one of three categories:
· Products that are challenging to sell on-line because they are expensive, unbranded, not well understood or highly customizable;
· Products that have complex delivery requirements that can’t be met by standard parcel services;
· Retailers with franchise or co-op models where brand, product offering and distribution is controlled locally by independent dealers.
Blueport Commerce’s managed e-commerce solution is the only platform in the industry to address these barriers, enabling successful on-line commerce strategies for retailers facing these challenges.
Blueport Commerce’s product offering combines the industry’s most advanced considered commerce technology platform, dedicated integration services, and personalized service packages, The Blueport Commerce technology platform not only includes all components needed for an online retail platform, but also provides specific tools such as custom system integration, franchise modules and store intranet sites to enable seamless multi-channel commerce solutions in these complex environments. The integration packages offered by Blueport Commerce helps retailers translate their legacy systems and offline business procedures into a tailored commerce solution optimized for retailer’s unique needs, processes and peculiarities. Understanding that technology and integration only open the online store, Blueport Commerce services manage a retailer’s online presence, leveraging the company’s deep expertise in marketing, merchandising, and operations for complex online retail businesses. Retailers are able to focus on their core business, while Blueport drives retailers’ online results.
“With the growth of considered e-commerce and the opportunity for retailers it represents, the time is right for this transformation,” commented Carl Prindle, president and chief executive officer of Blueport Commerce, Inc. “Furniture.com helped create the online market for considered purchases. Blueport Commerce will leverage that experience to enable e-commerce for retailers who previously thought their businesses were too complex to port online.”
Furniture.com will remain an online destination for consumers shopping for home furnishings, as a portal powered by Blueport Commerce. A new Blueport Commerce website, www.blueport.com, also launched today, showcasing the company’s service and technology structure for retailers looking to maximize their e-commerce opportunity.
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About Furniture.com:
Furniture.com offers consumers the best of Internet shopping by merging the convenience, accessibility and ease of online shopping with the proven infrastructure of North America’s largest furniture retailers. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, find decorating advice and product information, and utilize interactive design tools. Learn more at www.furniture.com
About Blueport Commerce:
Blueport Commerce is the trusted provider of e-commerce technology and services to considered commerce retail chains representing over 1000 stores and $4 Billion in sales. Created by the management team of Furniture.com, the furniture industry’s leading e-commerce solution, Blueport Commerce is a one-stop shop combining a decade of experience, innovative technology and customized services to help make the considered commerce retailer’s transition to e-commerce easy, worry-free and profitable. Learn more at www.blueport.com
Derived from Furniture.com’s decade of experience, Blueport Commerce continues to help retail brands such as Leon’s, Room Store, and Room Place port their brands online. The new company will be announcing e-commerce clients in additional considered markets over the next several months.
According to reports from Forrester Research by Sucharita Mulpuru, “The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online” (Topic Overview: eBusiness And The Economy, November 2008). “With considered purchases, where shoppers research products first, more than half of consumers begin their research process online and are more likely to ultimately purchase products through the online channel” (How Consumers Actually Shop For Retail Products Across Channels, May 2008).
Meeting the demand for managed e-commerce solutions in industries beyond furniture, Blueport Commerce will capitalize on Furniture.com’s decade of experience in working with retailers whose product lines or operations stretch the capabilities of standard e-commerce platforms. These retailers typically fall into one of three categories:
· Products that are challenging to sell on-line because they are expensive, unbranded, not well understood or highly customizable;
· Products that have complex delivery requirements that can’t be met by standard parcel services;
· Retailers with franchise or co-op models where brand, product offering and distribution is controlled locally by independent dealers.
Blueport Commerce’s managed e-commerce solution is the only platform in the industry to address these barriers, enabling successful on-line commerce strategies for retailers facing these challenges.
Blueport Commerce’s product offering combines the industry’s most advanced considered commerce technology platform, dedicated integration services, and personalized service packages, The Blueport Commerce technology platform not only includes all components needed for an online retail platform, but also provides specific tools such as custom system integration, franchise modules and store intranet sites to enable seamless multi-channel commerce solutions in these complex environments. The integration packages offered by Blueport Commerce helps retailers translate their legacy systems and offline business procedures into a tailored commerce solution optimized for retailer’s unique needs, processes and peculiarities. Understanding that technology and integration only open the online store, Blueport Commerce services manage a retailer’s online presence, leveraging the company’s deep expertise in marketing, merchandising, and operations for complex online retail businesses. Retailers are able to focus on their core business, while Blueport drives retailers’ online results.
“With the growth of considered e-commerce and the opportunity for retailers it represents, the time is right for this transformation,” commented Carl Prindle, president and chief executive officer of Blueport Commerce, Inc. “Furniture.com helped create the online market for considered purchases. Blueport Commerce will leverage that experience to enable e-commerce for retailers who previously thought their businesses were too complex to port online.”
Furniture.com will remain an online destination for consumers shopping for home furnishings, as a portal powered by Blueport Commerce. A new Blueport Commerce website, www.blueport.com, also launched today, showcasing the company’s service and technology structure for retailers looking to maximize their e-commerce opportunity.
###
About Furniture.com:
Furniture.com offers consumers the best of Internet shopping by merging the convenience, accessibility and ease of online shopping with the proven infrastructure of North America’s largest furniture retailers. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, find decorating advice and product information, and utilize interactive design tools. Learn more at www.furniture.com
About Blueport Commerce:
Blueport Commerce is the trusted provider of e-commerce technology and services to considered commerce retail chains representing over 1000 stores and $4 Billion in sales. Created by the management team of Furniture.com, the furniture industry’s leading e-commerce solution, Blueport Commerce is a one-stop shop combining a decade of experience, innovative technology and customized services to help make the considered commerce retailer’s transition to e-commerce easy, worry-free and profitable. Learn more at www.blueport.com
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Connect2 Communications
Rachel Wells
9195543532 x6
www.connect2comm.com
Rachel Wells
9195543532 x6
www.connect2comm.com
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