NYCE Music Group Announces Production Deal with Sunset Urban

First Release to be the Highly Anticipated Lil Dynomite Album.

New York, NY, March 11, 2009 --(PR.com)-- The brand new Ohio based urban/hip-hop production company, NYCE Music Production Company, has just announced a production deal for retail and digital distribution with the Sunset Urban Record Company. Sunset Records distributes Sunset Urban and the deal encompasses all music and video releases brought to the label by the NYCE Music Group.

NYCE is an urban music and lifestyle production company that finds and records new urban recording artists. Production company founder and owner Michael Blackwell is also the artist known as Blackwell says, "The NYCE Music Group is a music network, Production Company which I started to be able expose the best in independent Urban and Hip-Hop music. With the backing of Sunset Urban, I will now be able use the resources of the record label, as well as releasing original videos for home video DVD and for video downloads. The newly created deal with Sunset Urban & Sunset Records gives me the ability and the access to working our music through one of the major independent record labels and distribution companies in the world. We will be able to attain a much greater fan base for the music that comes out of my production company. And, when Don (Lichterman) came to me about this deal today, I was very excited knowing this was the best of every world for NYCE!”

The Sunset Urban release schedule is set up with the NYCE artist releases starting already next month in April. Sunset Urban already is filled with an incredible roster of hip-hop artists. The debut release brought to the label by Blackwell and his NYCE production company is the female hip-hop sensation, Lil Dynomite, and her debut release is on April 28. The full length CD is also the great platform that shows the production chops of the Canton, Ohio based hip-hop aficionado, Blackwell. The leading indie hip-hop and soul artist is one of the premier rap artists whose sophomore album features his first signing NYCE is running through Sunset.

Other NYCE music and video titles are set in place for Sunset Urban in 2009 and that does not include the initial Blackwell Un4givable album and the radio friendly Heartbreak CD which is already being run through Sunset Urban. Don Lichterman, the head of Sunset Urban and Sunset Records says, “Michael (Blackwell) is one of the great artists to work. He gives you so much marketing on his own that I wanted to find bigger ways to use his talent. He is not only a great artist work, I expect his production work to be great and I saw that with Lil Dynomite after one second.” Lichterman then says that “after listening to the Lil Dynomite album, I just want to make his production company and our label more valuable because of this deal.”

The NYCE Music Group has the enviable opportunity to use the Sunset Urban record label staff and its company resources being a major Indy Record Company to manufacture, distribute, promote, market and represent their music and video material for many years. The impressive release schedule by Sunset this year is a direct reflection of the innovative and artistic management as well as the label’s commitment to developing some of the most acclaimed independent music to the world. The mixture of having direct access to a leading Indy label at Sunset with Major Indy distribution through CBuJ Entertainment, NYCE should be able to find new urban styled music for the Sunset Urban Record label.

For more information on NYCE Music, contact Michael Blackwell.

Sunset Urban Records / Sunset Records
Sunset is a privately owned Don Lichterman Company. Sunset is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset's four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.

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Contact
Susnet Urban / Sunset Recordings, Inc.
Don Lichterman
646.670.8589
www.SunsetUrban.com
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