Business Development Tips – Utilising Seasonal Sales Peaks

Bristol, United Kingdom, March 12, 2009 --(PR.com)-- All businesses seek to capitalise on seasonal holidays to boost sales revenue. Whether it’s Valentine’s Day, Christmas, or Mother’s Day, seasonal celebrations offer a prime opportunity to increase sales.

According to ecommerce expert Finlay Clark from bigmouthmedia, it is critical for online businesses to put in place an appropriate web strategy in order to make the most of seasonal sales peaks.

In a new business TV Show on yourBusinessChannel, Clark shares business development tips (http://www.yourbusinesschannel.com/ybc-experts) on creating a web strategy that gains maximum leverage from seasonal peaks.

Clark’s first business development tip is to be well prepared. You want your seasonal advertising out well before the holiday date, or you will lose potential customers to competitors who already have their sites modified for the celebration. A rushed, last minute web strategy will be obvious and won’t appeal to customers.

According to Clark, a great web strategy (http://www.yourbusinesschannel.com/section/theweb) is to create a promotional page or mini-site dedicated to each celebration, and leave them up all year round.

Leaving your web page up all year round is a great business development tip in terms of gaining the high places in search engine rankings. If your page is up all year round, it is more likely to appear when a customer is searching for a particular celebratory gift. This way, you get a head start on your competitors.

While leaving your page up can be a great web strategy, experts warn that you must keep it up-to-date and fresh. While this doesn’t mean you have to change it weekly, or even monthly, it is a good idea to do a few updates on the page, especially in the months leading up to the celebration, to show customers and search engines that it is an active page.

For more business development tips on making the most of seasonal sales peaks for your online store, see Clark’s latest show on yourBusinessChannel.

Further links/information:

* View this and other business TV shows (http://www.yourbusinesschannel.com) featuring business experts.

* News about the latest expert business advice and upcoming business TV shows.

* Business television (http://www.yourbusinesschannel.com/partner.aspx) on your website or blog.

Contact:
David Chandler
yourBusinessChannel
England,UK
+44 (0) 870 041 0459

###