Businesses Need Framework for Implementing Sustainability Strategy
On Thursday, March 19th, AltaTerra Research will host the web conference “Putting Sustainability Strategy to Work:"
Palo Alto, CA, March 13, 2009 --(PR.com)-- On Thursday, March 19th, AltaTerra Research will host the web conference “Putting Sustainability Strategy to Work: An Operating Discipline for Business and Market Leadership”, with featured presenter Pat Tiernan, Executive Director of the Climate Savers Computing Initiative and former Vice President of Sustainability at Hewlett-Packard.
“We are entering a new era of constraints defined by increasingly volatile energy costs, growing regulatory, stakeholder and customer pressures for environmentally sustainable business practices, and rising awareness among executives that sustainability is core to the business,” said Tiernan. “For corporations, it has become imperative to address the risks and potential opportunities around sustainability. Likely, there are already leverageable assets existing within corporations that provide a place to start from and build upon. In this web conference, we'll show how well planned and positioned actions can help businesses enhance their brands and operational results.”
AltaTerra Research President and Co-founder Don Bray commented, “In business practice, sustainability is maturing. While many initial efforts were more or less exploratory and one-off, companies are now looking to impact their operations and markets in a strategic way, requiring distinctive business practices and disciplines for success over the long haul.”
During the hour-long web conference, participants will be guided through a comprehensive framework for successfully incorporating environmental sustainability into business strategy and walk away with tools for facilitation and leverageable examples. This event is envisioned to be the first in a series of related web conferences. Examples in this initial presentation will focus on business operations, and will include sample analysis and management tools. Subsequent presentations will emphasize go-to-market elements of strategy.
“Putting Sustainability Strategy to Work” is designed for corporate strategy executives, sustainable business professionals, and business function and product line managers.
The web conference begins at 9 AM Pacific / 12 PM Eastern on Thursday, March 19th. Early bird registration is $75 for registered members of the AltaTerra Research Network, and $95 for non-members through Friday, March 13th. Becoming a member of the AltaTerra Research Network is free, easy, and obligation-free. To get started, click “Register” on our website: www.AltaTerra.net.
Further details about the web conference and event registration are available at: www.AltaTerra.net/event/SustainabilityStrategy-1.
About Pat Tiernan
A recognized expert in technology and sustainability, Mr. Tiernan leverages nearly 20 years experience in technology to help others improve their business. Prior to his leadership role with the Climate Savers Computing Initiative, Mr. Tiernan was the Vice President of Social and Environmental Responsibility at Hewlett-Packard, developing and running the company's global sustainability programs. He joined HP in 1995 and held a number of executive positions across each of their businesses in sales, marketing, product development/R&D and operations. Before HP, he helped launch a successful networking and software company and managed a global device business with an industrial technologies company where he developed and launched new products for automotive emissions compliance, patient monitoring and other commercial and consumer products.
About AltaTerra Research
Founded in 2007, AltaTerra Research is the first research firm dedicated to corporate sustainability and the commercial markets for clean technology solutions. With research reports, advisory services and executive education, AltaTerra helps business leaders make informed decisions on sustainability strategies, practices and cleantech solutions. Through the AltaTerra Research Network, we collaborate with other report publishers, content providers and event organizers to ensure that the sustainability community and our customers receive the highest quality information available. To search our online catalog of publicly available research, summaries of proprietary reports, blogs and industry event listings, please visit the AltaTerra Research Network website at www.AltaTerra.net.
Contact:
Anneke Mueller
AltaTerra Research (New York Office)
Anneke.Mueller@AltaTerra.net
(212) 537-5044 ext. 683
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“We are entering a new era of constraints defined by increasingly volatile energy costs, growing regulatory, stakeholder and customer pressures for environmentally sustainable business practices, and rising awareness among executives that sustainability is core to the business,” said Tiernan. “For corporations, it has become imperative to address the risks and potential opportunities around sustainability. Likely, there are already leverageable assets existing within corporations that provide a place to start from and build upon. In this web conference, we'll show how well planned and positioned actions can help businesses enhance their brands and operational results.”
AltaTerra Research President and Co-founder Don Bray commented, “In business practice, sustainability is maturing. While many initial efforts were more or less exploratory and one-off, companies are now looking to impact their operations and markets in a strategic way, requiring distinctive business practices and disciplines for success over the long haul.”
During the hour-long web conference, participants will be guided through a comprehensive framework for successfully incorporating environmental sustainability into business strategy and walk away with tools for facilitation and leverageable examples. This event is envisioned to be the first in a series of related web conferences. Examples in this initial presentation will focus on business operations, and will include sample analysis and management tools. Subsequent presentations will emphasize go-to-market elements of strategy.
“Putting Sustainability Strategy to Work” is designed for corporate strategy executives, sustainable business professionals, and business function and product line managers.
The web conference begins at 9 AM Pacific / 12 PM Eastern on Thursday, March 19th. Early bird registration is $75 for registered members of the AltaTerra Research Network, and $95 for non-members through Friday, March 13th. Becoming a member of the AltaTerra Research Network is free, easy, and obligation-free. To get started, click “Register” on our website: www.AltaTerra.net.
Further details about the web conference and event registration are available at: www.AltaTerra.net/event/SustainabilityStrategy-1.
About Pat Tiernan
A recognized expert in technology and sustainability, Mr. Tiernan leverages nearly 20 years experience in technology to help others improve their business. Prior to his leadership role with the Climate Savers Computing Initiative, Mr. Tiernan was the Vice President of Social and Environmental Responsibility at Hewlett-Packard, developing and running the company's global sustainability programs. He joined HP in 1995 and held a number of executive positions across each of their businesses in sales, marketing, product development/R&D and operations. Before HP, he helped launch a successful networking and software company and managed a global device business with an industrial technologies company where he developed and launched new products for automotive emissions compliance, patient monitoring and other commercial and consumer products.
About AltaTerra Research
Founded in 2007, AltaTerra Research is the first research firm dedicated to corporate sustainability and the commercial markets for clean technology solutions. With research reports, advisory services and executive education, AltaTerra helps business leaders make informed decisions on sustainability strategies, practices and cleantech solutions. Through the AltaTerra Research Network, we collaborate with other report publishers, content providers and event organizers to ensure that the sustainability community and our customers receive the highest quality information available. To search our online catalog of publicly available research, summaries of proprietary reports, blogs and industry event listings, please visit the AltaTerra Research Network website at www.AltaTerra.net.
Contact:
Anneke Mueller
AltaTerra Research (New York Office)
Anneke.Mueller@AltaTerra.net
(212) 537-5044 ext. 683
###
Contact
AltaTerra Ltd
Anneke Mueller
(212) 537-5044 ext. 683
www.altaterra.net
Anneke Mueller
(212) 537-5044 ext. 683
www.altaterra.net
Contact
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