New Search & Web Analytics Agency in Belgium, Set-Up by Two Ex-Googlers

Two former-Google advertising executives who helped launch Google in Belgium today announced they are setting-up Semetis, one of the country’s first full-time dedicated search engine marketing & web analytics agencies.

Brussels, Belgium, March 13, 2009 --(PR.com)-- Gabriel Goldberg, 31, and Nicolas Debray, 29, have respectively set-up the account management and specialized in business intelligence. "We are grateful for how much we have learned at Google," said both. "Google is a periscope into the future and we are privileged to have such a fascinating look".

The duo is embarking on this new adventure because they believe that Belgium’s online marketing business -- and especially search engine marketing – remains untapped. “We believe that the market has still so many opportunities,” Goldberg says. "the Netherlands has an online population twice as big as Belgium, yet the search engine marketing penetration is 10-15 times bigger, despite having similar per capita incomes"*.

“We want to bring a new freshness on the market, selling search engine marketing differently,” says Debray. Semetis will target blue-chip companies who need to move more of their marketing online. Customers will enjoy full transparency. They will be able to open their accounts and direct the campaigns from their own computers.

Semetis will also provide cutting-edge web analytics to help clients optimize their online advertising. Specifically Semetis will advise clients on how to optimize search engine marketing, both with adwords and organic free traffic. Finally Semetis Academy will offer training to customers who want to have more control over their own accounts. Training modules will also be offered to other agencies wishing to improve their knowledge in search engine marketing, organic traffic or web analytics.

* Research (Nielsen) & number of professionals: whoisgap
About the founders:

Nicolas Debray (1980) was Account Manager at Google Belgium responsible for the Retail, Automotive & Entertainment sectors. Prior to that, he set-up the business intelligence section of the Google Belgium office. In total, Nicolas has over two years of Google experience. Before Google, Nicolas worked for Dedicated Research, the largest independent market research company in Belgium. Nicolas is a graduate from the prestigious Solvay Business School (Brussels). He also holds a Master's Degree from Bocconi University (Milan). Nicolas is fluent in English, Dutch, French and Italian.

Gabriel Goldberg (1978) was Agency Manager and member of Google Belgium Management Team. Prior to that, Gabriel worked as an Account Manager. He set-up the account management team coaching his fellow Account Managers. In total, Gabriel has over two years of Google experience. Before Google, Gabriel had a varied and international work experience. He worked in different sectors, namely the Automotive sector (Ford Group Europe & Automotive Clubs), the Consulting business and the Financial sector (MasterCard Europe). Gabriel is a graduate from the University of Edinburgh (Scotland). He is fluent in English, Dutch, French, German and Hebrew.

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Semetis
Gabriel Goldberg
0473 41 22 51
www.semetis.com/en
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