New Agency, Forza Migliozzi, Offers Free Ad Campaign
Creative Director who hired devil as anti-spokesperson for religious tv channel starts new ad agency – ‘Forza Migliozzi’ offers free ad campaign if sales are not raised by ten percent.
Hollywood, CA, March 13, 2009 --(PR.com)-- Creative Director who hired devil as anti-spokesperson for religious tv channel starts new ad agency – ‘Forza Migliozzi’ offers free ad campaign if sales are not raised by ten percent.
The creative director who gave us the Devil as the advertising anti-spokesperson for a religious cable TV channel has formed a new advertising agency. Michael Migliozzi, formerly partner and creative director of Cesario Migliozzi, has jumped ship to head a new shop, Forza Migliozzi (forzam.com), as managing partner.
With its launch amid the advertising recession, Forza Migliozzi will offer an unprecedented deal to new clients: It will forgo the creative fees for any campaign that does not increase gross sales by at least ten percent. The client will be responsible only for the production cost and the media buy. Creative fees typically are about 15% of the cost of an advertising campaign.
“The nature of any ad agency is to boost the bottom line of the client,” Migliozzi says. “While persuasion is not an exact science, I am confident that Forza Migliozzi will not lose any fees under this offer.”
Migliozzi is known for his attention getting campaigns. The Devil was the anti-spokesperson for “Stop Good TV,” a multimedia effort rebranding the 20-year-old Prayer Channel as N.E.T. (New Evangelization Television). According to Nielsen Media Research, the campaign generated more than 30 times the impressions the client, the Archdiocese of Brooklyn, paid for. His other notable campaigns include “WatchThePope.com,” the first ad campaign for a Papal visit to the US paid for by the Catholic Church; the 2007 launch of Planet Hollywood Resort & Casino in Las Vegas; a TV campaign for Nike which sold out all Nike inventory in Foot Locker stores in only one week; and a campaign for The New Yorker Hotel in which spokesperson Fidel Castro kept that venerable hostelry sold out for six weeks straight.
Migliozzi began his advertising career at Mad Dogs & Englishmen in New York. In addition to winning many industry awards he was named as one of the industry’s hot five, up-and-coming creative talents by a major advertising trade publication. Since then he has held a variety of senior creative and executive positions and has worked for a number of well known clients. In addition to the foregoing, they include ESPN, Microsoft, Coca-Cola, The Ryan White Foundation, Sundance Channel, Warner Bros. Records, Miller Brewing, The New School, Pfizer, Citibank, Comcast, TJ Maxx, Verizon, Foot Locker, Reebok, Tribeca Film Festival, Black & Decker, Delta Air Lines, American Express, Trump International, Cable Beach Resorts, and Seminole Hard Rock Hotel & Casinos.
In December 2008 Migliozzi created Super Bowl Glory (sbglory.com), the first meaningful effort to co-op a Super Bowl TV spot.
Contact: Ted Faraone 212-489-1313 (ted.faraone@verizon.net)
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The creative director who gave us the Devil as the advertising anti-spokesperson for a religious cable TV channel has formed a new advertising agency. Michael Migliozzi, formerly partner and creative director of Cesario Migliozzi, has jumped ship to head a new shop, Forza Migliozzi (forzam.com), as managing partner.
With its launch amid the advertising recession, Forza Migliozzi will offer an unprecedented deal to new clients: It will forgo the creative fees for any campaign that does not increase gross sales by at least ten percent. The client will be responsible only for the production cost and the media buy. Creative fees typically are about 15% of the cost of an advertising campaign.
“The nature of any ad agency is to boost the bottom line of the client,” Migliozzi says. “While persuasion is not an exact science, I am confident that Forza Migliozzi will not lose any fees under this offer.”
Migliozzi is known for his attention getting campaigns. The Devil was the anti-spokesperson for “Stop Good TV,” a multimedia effort rebranding the 20-year-old Prayer Channel as N.E.T. (New Evangelization Television). According to Nielsen Media Research, the campaign generated more than 30 times the impressions the client, the Archdiocese of Brooklyn, paid for. His other notable campaigns include “WatchThePope.com,” the first ad campaign for a Papal visit to the US paid for by the Catholic Church; the 2007 launch of Planet Hollywood Resort & Casino in Las Vegas; a TV campaign for Nike which sold out all Nike inventory in Foot Locker stores in only one week; and a campaign for The New Yorker Hotel in which spokesperson Fidel Castro kept that venerable hostelry sold out for six weeks straight.
Migliozzi began his advertising career at Mad Dogs & Englishmen in New York. In addition to winning many industry awards he was named as one of the industry’s hot five, up-and-coming creative talents by a major advertising trade publication. Since then he has held a variety of senior creative and executive positions and has worked for a number of well known clients. In addition to the foregoing, they include ESPN, Microsoft, Coca-Cola, The Ryan White Foundation, Sundance Channel, Warner Bros. Records, Miller Brewing, The New School, Pfizer, Citibank, Comcast, TJ Maxx, Verizon, Foot Locker, Reebok, Tribeca Film Festival, Black & Decker, Delta Air Lines, American Express, Trump International, Cable Beach Resorts, and Seminole Hard Rock Hotel & Casinos.
In December 2008 Migliozzi created Super Bowl Glory (sbglory.com), the first meaningful effort to co-op a Super Bowl TV spot.
Contact: Ted Faraone 212-489-1313 (ted.faraone@verizon.net)
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Contact
Forza Migliozzi, llc.
Ted Faraone
212 489 1313
www.forzamigliozzi.com
Ted Faraone
212 489 1313
www.forzamigliozzi.com
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