Power Challenge Teams with Fox Soccer Channel to Redefine the Soccer Experience
Partnership Integrates 3-D Soccer Game into Website, Telecasts and Advertising
Stockholm, Sweden, March 12, 2009 --(PR.com)-- Fox Soccer Channel has partnered with web game developer Power Challenge to launch an interactive online experience, enabling soccer fans to create their own football clubs and emulate their real-world favorite players and teams with the addition of Power Soccer, a web-based console-quality multi-player soccer video game.
Power Soccer users build, personalize and play their own soccer teams in live head-to-head matches with other players around the globe. Users can join their favorite national and Barclays Premier League teams in the Power Soccer Fan Zone, then play cups against other fans to earn trophies for their favorite teams.
“By offering this integrated online video game experience to our passionate soccer fans, we are also creating a strategic opportunity for our advertisers,” said Fox Soccer Channel vice president of interactive media Bhavesh Patel. “As our viewers continue to consume their media across multiple platforms, teaming with Power Challenge will enhance their on-air and online experience.”
Advertisers know users are spending nearly two times as many hours a week online versus watching television (IDC study, 2008), so the unique ability to serve video ads and vibrant in-game branding within Power Soccer is a great opportunity to extend their reach in a rich, contextual way and build on their television campaigns.
“We are excited to work with Fox Soccer Channel and expand the total soccer experience for users around the globe,” said Johan Christenson, Power Challenge CEO. “In the months ahead, we will create unique game tournaments that tie-in with the real-world telecasts, giving users a unique possibility to follow the action on TV while simultaneously engaging on the web. The combination of our offerings truly brings a unique soccer experience.”
Power Soccer is integrated on the co-branded microsite foxsports.com/foxsoccer.com/powerchallenge. Fox Soccer Channel will unveil a :30-second on-air promotional spot to drive viewer awareness of the game.
About Power Challenge
Power Challenge (www.powerchallenge.com) is a leader in delivering console-quality multi-player and management sports games over the web. A fast-growing community of users play over 100,000 head-to-head games a day against their friends or fellow users from around the globe. An early innovator of management games with ManagerZone (www.managerzone.com), Power Challenge has also built extremely high 3-D graphics in their online multiplayer games and is adding thousands of sports and gaming enthusiasts each day. The privately-held company is funded by Benchmark Capital and Balderton Capital and has offices in New York and Stockholm, with a development studio in Linköping, Sweden.
About Fox Soccer Channel
Fox Soccer Channel offers the most comprehensive coverage of world-class soccer available in the United States, including Major League Soccer, England’s Barclays Premier League, Italy’s Serie A, the Argentine First Division and Australian Hyundai A-League, as well as such global tournaments as the UEFA Cup, English FA Cup, FIFA Club World Cup, CONCACAF Champions League™, 2010 FIFA World Cup™ qualifiers and the 2009 CONCACAF Gold Cup™. The Official Broadcast Partner of the United States Youth Soccer Association, Fox Soccer Channel also televises the United Soccer Leagues, NCAA Division I college men’s and women’s soccer and – beginning in April 2009 – the newly-formed Women’s Professional Soccer. The Nielsen-rated channel reaches more than 34 million cable and satellite households in the U.S. and Caribbean.
Fox Soccer Channel is one of 28 national and regional programming networks within Fox Networks Group, an operating unit of the News Corporation (NYSE:NWS). These broadcast, cable, satellite and telephony delivered networks reach more than half a billion U.S. television homes, and represent one of the media industry's most diverse collections of programming operations. Fox Networks Group consists of FOX Sports, Fox Broadcasting Company, Fox Cable Networks and Fox Networks Engineering & Operations. For more information, visit America’s most visited online soccer destination at foxsoccer.com.
For more information, visit America's most visited online soccer destination at FoxSoccer.com on MSN.
Media Contacts:
Chelsea Hettrick, mPRm Public Relations, 323.933.3399 ext.4261, chettrick@mprm.com
Ben Alkaly, Fox Soccer Channel, 310.444.8642, ben.alkaly@fox.com
###
Power Soccer users build, personalize and play their own soccer teams in live head-to-head matches with other players around the globe. Users can join their favorite national and Barclays Premier League teams in the Power Soccer Fan Zone, then play cups against other fans to earn trophies for their favorite teams.
“By offering this integrated online video game experience to our passionate soccer fans, we are also creating a strategic opportunity for our advertisers,” said Fox Soccer Channel vice president of interactive media Bhavesh Patel. “As our viewers continue to consume their media across multiple platforms, teaming with Power Challenge will enhance their on-air and online experience.”
Advertisers know users are spending nearly two times as many hours a week online versus watching television (IDC study, 2008), so the unique ability to serve video ads and vibrant in-game branding within Power Soccer is a great opportunity to extend their reach in a rich, contextual way and build on their television campaigns.
“We are excited to work with Fox Soccer Channel and expand the total soccer experience for users around the globe,” said Johan Christenson, Power Challenge CEO. “In the months ahead, we will create unique game tournaments that tie-in with the real-world telecasts, giving users a unique possibility to follow the action on TV while simultaneously engaging on the web. The combination of our offerings truly brings a unique soccer experience.”
Power Soccer is integrated on the co-branded microsite foxsports.com/foxsoccer.com/powerchallenge. Fox Soccer Channel will unveil a :30-second on-air promotional spot to drive viewer awareness of the game.
About Power Challenge
Power Challenge (www.powerchallenge.com) is a leader in delivering console-quality multi-player and management sports games over the web. A fast-growing community of users play over 100,000 head-to-head games a day against their friends or fellow users from around the globe. An early innovator of management games with ManagerZone (www.managerzone.com), Power Challenge has also built extremely high 3-D graphics in their online multiplayer games and is adding thousands of sports and gaming enthusiasts each day. The privately-held company is funded by Benchmark Capital and Balderton Capital and has offices in New York and Stockholm, with a development studio in Linköping, Sweden.
About Fox Soccer Channel
Fox Soccer Channel offers the most comprehensive coverage of world-class soccer available in the United States, including Major League Soccer, England’s Barclays Premier League, Italy’s Serie A, the Argentine First Division and Australian Hyundai A-League, as well as such global tournaments as the UEFA Cup, English FA Cup, FIFA Club World Cup, CONCACAF Champions League™, 2010 FIFA World Cup™ qualifiers and the 2009 CONCACAF Gold Cup™. The Official Broadcast Partner of the United States Youth Soccer Association, Fox Soccer Channel also televises the United Soccer Leagues, NCAA Division I college men’s and women’s soccer and – beginning in April 2009 – the newly-formed Women’s Professional Soccer. The Nielsen-rated channel reaches more than 34 million cable and satellite households in the U.S. and Caribbean.
Fox Soccer Channel is one of 28 national and regional programming networks within Fox Networks Group, an operating unit of the News Corporation (NYSE:NWS). These broadcast, cable, satellite and telephony delivered networks reach more than half a billion U.S. television homes, and represent one of the media industry's most diverse collections of programming operations. Fox Networks Group consists of FOX Sports, Fox Broadcasting Company, Fox Cable Networks and Fox Networks Engineering & Operations. For more information, visit America’s most visited online soccer destination at foxsoccer.com.
For more information, visit America's most visited online soccer destination at FoxSoccer.com on MSN.
Media Contacts:
Chelsea Hettrick, mPRm Public Relations, 323.933.3399 ext.4261, chettrick@mprm.com
Ben Alkaly, Fox Soccer Channel, 310.444.8642, ben.alkaly@fox.com
###
Contact
Power Challenge
Eric C. von Coelln
631-651-1933
www.powerchallenge.com
Eric C. von Coelln
631-651-1933
www.powerchallenge.com
Contact
Categories