Furniture Traders Adds Real Time Innovation to Reach New Customers

Thirsk, United Kingdom, June 02, 2009 --(PR.com)-- A North Yorkshire company is investing in the latest technology to help reach new customers.

Thirsk-based Furniture Traders – which already boasts clients from all regions of the UK – has just launched a virtual store using real-time technology.

This state-of-the-art facility has been specifically designed for the firm to give customers instant access to what is in stock at any given time, day or night.

Furniture Traders, which is owned and run by husband and wife team Steve and Collette Wilson, is one of the country’s premier suppliers of quality furniture, from leading high street names like Marks & Spencer and Laura Ashley, but at a fraction of the price.

Former furniture maker Steve, who also travels across Europe sourcing bespoke ranges to stock and sell, said: “Instead of battening down the hatches as some firms are doing, we are investing in new technology to help us win new customers.

“We believe innovation, together with superbly-priced quality products, is the key to riding out the current recession. We have just launched a virtual store with up-to-the-minute information on stock levels.

“There is nothing worse than paying for an item online only to learn it is out of stock and that it could take weeks for it to come back in.

“With our new system, not only do we guarantee all items listed are physically in the showroom, we will also deliver them within a few working days.

“Again, that is very different to most furniture retailers who will happily take a customer’s money but still not deliver for two or three months.”

On the back of the new system, Furniture Traders has launched a club, which advises members of special offers and, more importantly, of new lines.

Furniture Traders’ online store is found at www.furniture-traders.co.uk. Furniture Traders also has a large warehouse which is open to the public at Concept Business Court, Thirsk Industrial Park, Thirsk.

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