Ellion Insight Wins Major SAS Digital Marketing Contract
Ellion Insight from Tonbridge in Kent has won an order to implement SAS Digital Marketing at client HF Holidays. The new software will cut costs and ensure full anti spam compliance for all e-communications.
London, United Kingdom, March 13, 2009 --(PR.com)-- Ellion Insight from Tonbridge in Kent has won an important order to implement SAS Digital Marketing at client HF Holidays.
As part of the existing implementation project to create a single client view for all parts of the HF holidays organisation, they have identified their e-communications as being a vital part of their communications strategy.
“We realised that we needed a more powerful and sophisticated e-marketing system to be able to improve the targeting and personalisation of our overall communications” said Aimee Hart, Communications Manager at HF Holidays. “In addition, the ability of the SAS digital marketing system to increase productivity while lowering operational costs, and the benefit gained from reliable, efficient delivery methods, will give us a lead in the holiday’s market place, so important when the credit crunch is all around us.”
Ellion Insight will provide the project management, analysis, development and implementation services for the initiative which will involve the integration of the existing Marketing Automation system with the new Digital Marketing Module.
“We are delighted to be able to use our skills and expertise in the discipline of digital marketing to help HF Holidays extract more value from the considerable volume of customer data it owns,” said Ellion Insight ’s Mark Scott, “Our experience of working with SAS to implement its software for other travel firms will be invaluable on this project.”
SAS Digital Marketing is built specifically to provide large-scale, multimedia messaging capabilities – including e-mail, mobile, RSS and Web – within a single-channel or multichannel marketing campaigns.
About Ellion Insight
Ellion Insight is dedicated to helping clients in the holiday, travel and leisure sectors to embrace single customer view technology. For many years it has assisted some of the biggest names in the UK travel industry by providing business consultancy, developing information management systems and project services.
Ellion Insight has extensive experience and knowledge of the travel industry and in particular the holiday’s sector. For over 15 years we have been successfully developing and implementing online booking, reservation and yield systems as well as business intelligence and marketing systems for some of the UK‘s largest operators.
About SAS
SAS is the leader in business analytics software and services, and the largest independent software vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 44,000 organisations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power To Know®.
For further information, please contact the team at the Ellion Insight on:
Tel: +44 (0) 845 299 7271
e-mail mark.scott@ellioninsight.co.uk
For more information on Ellion Insight, please visit www.ellioninsight.co.uk
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As part of the existing implementation project to create a single client view for all parts of the HF holidays organisation, they have identified their e-communications as being a vital part of their communications strategy.
“We realised that we needed a more powerful and sophisticated e-marketing system to be able to improve the targeting and personalisation of our overall communications” said Aimee Hart, Communications Manager at HF Holidays. “In addition, the ability of the SAS digital marketing system to increase productivity while lowering operational costs, and the benefit gained from reliable, efficient delivery methods, will give us a lead in the holiday’s market place, so important when the credit crunch is all around us.”
Ellion Insight will provide the project management, analysis, development and implementation services for the initiative which will involve the integration of the existing Marketing Automation system with the new Digital Marketing Module.
“We are delighted to be able to use our skills and expertise in the discipline of digital marketing to help HF Holidays extract more value from the considerable volume of customer data it owns,” said Ellion Insight ’s Mark Scott, “Our experience of working with SAS to implement its software for other travel firms will be invaluable on this project.”
SAS Digital Marketing is built specifically to provide large-scale, multimedia messaging capabilities – including e-mail, mobile, RSS and Web – within a single-channel or multichannel marketing campaigns.
About Ellion Insight
Ellion Insight is dedicated to helping clients in the holiday, travel and leisure sectors to embrace single customer view technology. For many years it has assisted some of the biggest names in the UK travel industry by providing business consultancy, developing information management systems and project services.
Ellion Insight has extensive experience and knowledge of the travel industry and in particular the holiday’s sector. For over 15 years we have been successfully developing and implementing online booking, reservation and yield systems as well as business intelligence and marketing systems for some of the UK‘s largest operators.
About SAS
SAS is the leader in business analytics software and services, and the largest independent software vendor in the business intelligence market. With innovative business applications supported by an enterprise intelligence platform, SAS helps 44,000 organisations improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power To Know®.
For further information, please contact the team at the Ellion Insight on:
Tel: +44 (0) 845 299 7271
e-mail mark.scott@ellioninsight.co.uk
For more information on Ellion Insight, please visit www.ellioninsight.co.uk
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Contact
Ellion Insight Ltd
Mark Scott
0044 845 299 7271
www.ellioninsight.co.uk
Mark Scott
0044 845 299 7271
www.ellioninsight.co.uk
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