Pop Farming Helps Homeowners Make the Switch from the Organic Produce Section to Backyard Urban Farms

Portland, OR, March 16, 2009 --(PR.com)-- Reliance on foreign oil, dependence on fertilizers, economic crisis: these are all a part of America’s current reality. A similar situation was faced by Cuba in the 1970’s, when the fall of the Soviet Union led to widespread poverty and massive hunger across the island. In response to this challenge, Cubans developed a system of urban farms called organioponicos that were instrumental in maintaining their survival in the absence of foreign foods, oil, and fertilizers. Inspired by the way the Cuban people persevered during this economic collapse, Portland-based social entrepreneur, Dan Bravin, has used the organioponico model in creating his own agricultural consulting business. In 2009, Bravin introduced Portland Organoponico Project (POP) Farming to the greater Metro area with the ideal of creating an urban community fully sustained by its own food production.

Oregonians already have a propensity for buying locally produced and environmentally friendly products, but the current economic crisis is forcing many homes to choose between buying locally grown, organic foods and paying the mortgage. Through 2008 it was reported that organic foods were consistently 20 to 100 percent more expensive than conventionally produced foods ("Sticker Shock in the Organic Aisles, "New York Times). According to Bravin, the best way to meet this challenge is for communities to grow
their own food. “It's the time to get back to basics in some very important ways. It's time to bring back the family farm...and put it in your back yard,” says Bravin.

Bravin’s goal is to empower Portland Metro homeowners by giving them tools to create thriving urban farms within the confines of their own property: consulting on and installing plants including, fruits and berries, edible natives, vegetables, herbs, and grains on a micro scale; matching individuals with composting systems that meet their needs; and providing guidance on everything chicken, installing chicken coops and consulting on chicken breeds and care. There are an overwhelming amount of resources and classes that give people great information, but by consulting with homeowners at their
residence, POP Farming creates a personalized experience in order to maximize production, leveraging the unique characteristics of the property.

About POP Farming
Bravin has been featured in The Oregonian as well as the Wall Street Journal for his work with City Garden Farms, a local company established in 2008 that uses residential yards for food production that is harvested and sold at local farmers markets as well as delivered to monthly subscribers. POP Farming offers a variety of personalized backyard farming services. POP Farming offers any level of consulting services from a simple starter overview of your garden up to hands-on, in-garden tutorials. Their goal is to make your garden successful and productive. For more information, visit http://popfarming.wordpress.com.

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Contacts:
Daniel Bravin, President Stephanie W. Cook
POP Farming Colour M
503.730.0981 503.224.3487
pop.farm.info@gmail.com stephanie@colourmarketing.com