90octane Hired by VISIT DENVER for an Integrated SEO and PPC Program
The conversion-driven marketing agency's strategic search engine marketing efforts will include campaigns targeting both prospective visitors to the city and convention planners.
Denver, CO, March 19, 2009 --(PR.com)-- VISIT DENVER, a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, has selected conversion-driven marketing agency 90octane to manage its integrated search engine optimization (SEO) and pay-per-click (PPC) advertising program.
Strategic search engine marketing (SEM) campaigns will reach audiences locally and nationally. 90octane will measure traffic to VISITDENVER.com as an indicator of travel trends and will track specific conversions on the site, such as requests for visitor's guides and e-newsletter registrations.
The program will also measure business leads, or organizations interested in planning conventions in Denver, through the website's RFP submission form.
"Our need to better tie user activity to measurable goals beyond simple traffic measurement was a perfect fit with 90octane's focus on driving conversions," said Justin Bresler, Vice President of Marketing and Business Development at VISIT DENVER. "We want to focus on those metrics that truly drive tourism and meetings in Denver, and 90octane will help us do that."
About VISIT DENVER, The Convention & Visitors Bureau
Founded in 1909, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. Tourism is the second largest industry in Denver, generating $2.9 billion in annual spending in 2007, while supporting 65,000 jobs. For more information on Denver, call 800-2-DENVER or visit Denver's official Web site at http://www.visitdenver.com.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit http://www.90octane.com for more information.
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Strategic search engine marketing (SEM) campaigns will reach audiences locally and nationally. 90octane will measure traffic to VISITDENVER.com as an indicator of travel trends and will track specific conversions on the site, such as requests for visitor's guides and e-newsletter registrations.
The program will also measure business leads, or organizations interested in planning conventions in Denver, through the website's RFP submission form.
"Our need to better tie user activity to measurable goals beyond simple traffic measurement was a perfect fit with 90octane's focus on driving conversions," said Justin Bresler, Vice President of Marketing and Business Development at VISIT DENVER. "We want to focus on those metrics that truly drive tourism and meetings in Denver, and 90octane will help us do that."
About VISIT DENVER, The Convention & Visitors Bureau
Founded in 1909, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. Tourism is the second largest industry in Denver, generating $2.9 billion in annual spending in 2007, while supporting 65,000 jobs. For more information on Denver, call 800-2-DENVER or visit Denver's official Web site at http://www.visitdenver.com.
About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales. Visit http://www.90octane.com for more information.
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Contact
90octane
Rosemary Riley
720-904-8169
www.90octane.com
Rosemary Riley
720-904-8169
www.90octane.com
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