Purdie Rogers Creates New Web Site for Custom-Bilt Metals

Seattle, WA, March 19, 2009 --(PR.com)-- Purdie Rogers, a full-service advertising and public relations agency specializing marketing for home products and building materials, has reimagined and redesigned the online presence for Custom-Bilt Metals, a company producing energy-efficient metal roofing material that covers and complements the best of American architecture, from brand-new, single-family houses, to modern shopping malls and hotels, to decades-old landmarks. The URL for the new site is www.custombiltmetals.com.

Bringing years of Web-design experience to the table, Purdie Rogers created an easily navigable and intuitively understandable site that pleases the eye while providing targeted information for homeowners, architects and contractors—a direct response to Custom-Bilt’s desire to segment the site’s traffic by audience. The company’s full line of products is presented in detail, including its metal roofing, rain gutter systems, corrugated panels, and wall and soffit panels. The manufacturer’s industry-leading “Cool Roof/Green” technology also is explained; users can learn how it can contribute to ENERGY STAR® points and LEED credits. Additional pages round out the company’s background and current achievements, and point visitors toward local Custom-Bilt branches when they’re ready to begin their projects.

“As the originator of energy-efficient, coated-metal roofing, Custom-Bilt Metals enjoys a prominent presence in the building industry,” said Purdie Rogers Principal Andy Rogers. “Our enhancement of their Web site optimizes it for search functions and allows it more flexibility for future expansion. The site delivers a new, fresh and informative online presence that is simultaneously useful and visually pleasing. It’s the perfect complement for this successful company.”

Since 1990, Purdie Rogers has worked to provide industry-leading marketing, advertising and public relations services for such leading companies such as Boise Engineered Wood Products, Cedar Valley Shingles, Eagle Roofing, Johns Manville, LaHabra Stucco, LiteTouch, Meeker Cedar Shingles, Milgard Windows, MonierLifetile, Potlatch Wood Products, Quiet Solution, Samsung Staron Surfaces, Simpson Strong-Tie and Weyerhaeuser.

A representative list of Purdie Rogers’ current clients includes Atrium Companies, Behr Process Corporation, California Faucets, Custom-Bilt Metals, Johns Manville, Lasco Bathware, Nelson Irrigation, Marvel Industries, RSI Home Products, Sharp Solar Energy Solutions Group and VisionArt.

About Purdie Rogers, Inc.
Based in Seattle, Purdie Rogers (www.purdierogers.com) is a full-service communications firm focused on the building products and home products industries. Agency capabilities include advertising, public relations, strategic planning, and nontraditional and direct marketing. In business since 1990, the agency has a deep understanding of the building and home products industry and the communications tools necessary to reach key target audiences, including, but not limited to, consumers, architects, interior designers, builders, remodelers and retailers.

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