Adidas Has Created New Product Line Called SLVR and Have Chosen to Work with Ditto Hangers to Design Their Hangers
Oakland, CA, March 21, 2009 --(PR.com)-- Going green in the clothing industry isn’t just about using bamboo fabrics or organic cottons or recycled denim. It’s also about how the clothing is presented to the customer. And one company that understands that very well is Adidas.
Adidas’ newest and fashionable SLVR clothing line uses sustainable cotton, soybean fabric and innovative designs. One of their great new concepts is the “Zero Waste T” made of one piece of fabric with a single seam.
But walk into Adidas’ newest SLVR store in New York City and the biggest change is how the clothing is displayed. Instead of the staple plastic, wire or wood hanger, all the SLVR clothing is hung on high-style, high-density paper hangers. Designed by the award-winning eco-design company, Ditto Hangers, the modernistic hangers compliment the contemporary, and yet classic look of the SLVR Concept designs.
“When we spoke to the staff at Adidas about a hanger for their beautiful SLVR line, we knew we had a synergy that would produce extraordinary results.” says founder and CEO of Ditto, Gary Barker. “The words used to describe the SLVR Concept—simplicity, perfection, innovation, purity — are all core concepts of our design vision and philosophy. Naturally, environmental design is all about a return to simplicity and purity. But perfection and innovation, those are the real embodiment of what it is we do here at Ditto.”
The culmination of the collaboration is the stylish and hip Ziggurat Paper Hanger. Made of layered and highly compressed paperboard, this hanger is inspired by terraced hillsides and ancient temples. The design layers form where it’s needed most--in the outer shoulder blades. Its form, construction and engineering is simple and utterly transparent. Like the SLVR Concept, its design is confident and timeless.
The Ziggurat Hanger recently won the Silver Award for Ecodesign from the prestigious International SPARKSAward, a design competition focused on innovation in industrial design.
In addition to the recent SLVR store opening in New York and Paris (in line with the fashion weeks in those cities) the collection will also be sold in Miami, Moscow, Beijing and Berlin with other cities to come through 2009.
Ditto Hangers is an ecological hanger company making a full line of 100% recyclable hangers made of both 100% Recyclable Paper and 100% Recyclable PET Plastic. Ditto’s unique hanger line recently won two 1st prizes in the International Design Awards for their revolutionary PET Plastic line, and was a finalist in the International Design Excellence Awards (IDEA) for Ecodesign.
Ditto Hangers is a proud ecological product from green industrial design and manufacturer GreenHeart Global, based in Oakland, CA with offices in Hong Kong.
About GreenHeart Global
Ditto Hangers is a proud product of GreenHeart Global. GreenHeart Global Corporation conceives, designs, manufactures, and markets products to meet the growing demand for goods that are less harmful to the environment. We focus on existing products and/or systems and redesign them so that they are compatible with the increasing emphasis for “green” compliance. Our highly-designed products incorporate recycled, recyclable, rapidly renewable and/or bio-based materials, and replace toxic and non-sustainable materials with organic or natural alternatives, including inks, dyes, and adhesives. GreenHeart Global, Inc is a California based corporation.
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Adidas’ newest and fashionable SLVR clothing line uses sustainable cotton, soybean fabric and innovative designs. One of their great new concepts is the “Zero Waste T” made of one piece of fabric with a single seam.
But walk into Adidas’ newest SLVR store in New York City and the biggest change is how the clothing is displayed. Instead of the staple plastic, wire or wood hanger, all the SLVR clothing is hung on high-style, high-density paper hangers. Designed by the award-winning eco-design company, Ditto Hangers, the modernistic hangers compliment the contemporary, and yet classic look of the SLVR Concept designs.
“When we spoke to the staff at Adidas about a hanger for their beautiful SLVR line, we knew we had a synergy that would produce extraordinary results.” says founder and CEO of Ditto, Gary Barker. “The words used to describe the SLVR Concept—simplicity, perfection, innovation, purity — are all core concepts of our design vision and philosophy. Naturally, environmental design is all about a return to simplicity and purity. But perfection and innovation, those are the real embodiment of what it is we do here at Ditto.”
The culmination of the collaboration is the stylish and hip Ziggurat Paper Hanger. Made of layered and highly compressed paperboard, this hanger is inspired by terraced hillsides and ancient temples. The design layers form where it’s needed most--in the outer shoulder blades. Its form, construction and engineering is simple and utterly transparent. Like the SLVR Concept, its design is confident and timeless.
The Ziggurat Hanger recently won the Silver Award for Ecodesign from the prestigious International SPARKSAward, a design competition focused on innovation in industrial design.
In addition to the recent SLVR store opening in New York and Paris (in line with the fashion weeks in those cities) the collection will also be sold in Miami, Moscow, Beijing and Berlin with other cities to come through 2009.
Ditto Hangers is an ecological hanger company making a full line of 100% recyclable hangers made of both 100% Recyclable Paper and 100% Recyclable PET Plastic. Ditto’s unique hanger line recently won two 1st prizes in the International Design Awards for their revolutionary PET Plastic line, and was a finalist in the International Design Excellence Awards (IDEA) for Ecodesign.
Ditto Hangers is a proud ecological product from green industrial design and manufacturer GreenHeart Global, based in Oakland, CA with offices in Hong Kong.
About GreenHeart Global
Ditto Hangers is a proud product of GreenHeart Global. GreenHeart Global Corporation conceives, designs, manufactures, and markets products to meet the growing demand for goods that are less harmful to the environment. We focus on existing products and/or systems and redesign them so that they are compatible with the increasing emphasis for “green” compliance. Our highly-designed products incorporate recycled, recyclable, rapidly renewable and/or bio-based materials, and replace toxic and non-sustainable materials with organic or natural alternatives, including inks, dyes, and adhesives. GreenHeart Global, Inc is a California based corporation.
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Contact
GreenHeart Global
Amit Patel
510-261-7383
www.greenheartglobal.com
Amit Patel
510-261-7383
www.greenheartglobal.com
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