uRide.tv Will be on Location at Laguna Seca for the Sea Otter Classic

San Diego, CA, March 22, 2009 --(PR.com)-- The Sea Otter Classic is, “a four-day celebration of sport and the largest outdoor consumer expo in the country” according to the Sea Otter Classic event directors. According to the CEO, Sami Tauber of BikeWear World L.L.C., “this is another monumental achievement for uRide.tv to be apart of and for the industry.” According to the Sea Otter Classic event directors, “there is an increase in exhibitor registration and athlete sign-ups. Nearly 300 exhibitors sign up each year for booth space at what is widely accepted as the most important spring consumer tradeshow for cyclists in North America. With over 50,000 athletes and spectators walking through the expo, it is a perfect opportunity to show new products, interact directly with consumers, offer samples, sell closeout items, and build brand awareness.”

Event directors of the Sea Otter Classic also quote Michael Zellmann, the U.S. road and PR manager for SRAM in saying, “that Sea Otter provides the ultimate backdrop for its biggest product launches every year. The Sea Otter Classic is a trade show wrapped in a race that gets global media attention. When we introduced our original two road groups in 2006, Force and Rival, we hosted more than 30 global media, our biggest product launch to date. In 2008 we re-launched SRAM Rival and had more than 30 editors on hand, which is simply outstanding. For 2009 it will be no different. We will launch the latest Road and MTB products to a global media contingent, including most of the world’s top cycling publications and websites."

There are a variety of things to do, see and be apart of at the Sea Otter Classic. SRAM is sponsoring the mountain biking races which consist of: Downhill, Dual Slalom, Super D, Cross Country and Short Track events. The road races, which are also sponsored by SRAM consist of: Criterium, Road and Circuit races. There are recreational events that are hosted, which offer mountain biking tours and road biking tours. And then the festival, featuring Sierra Nevada’s beer and barbeque garden, live music by Jeff Jones & the Recessions and the famous expo.

“We invite and encourage you to watch clips from the Sea Otter Classic’s web community, but make sure to check out uRide.tv’s video of the coolest products and racing highlights the cycling field has to offer,” says Tauber. “We will be making video commercials for all the manufacturers participating in the expo, as well as, filming a lot of the race events.”

Outfitting one rider at a time, from our community to yours…around the world and twice on Sundays…BikeWear World coming for you.

Keep Pedaling, Keep Dreaming and Ride Hard…

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