Rokstok.com Announces Sales Growth of 53% Despite Declining Economy

Williamsville, NY, March 24, 2009 --(PR.com)-- Despite a down swing in the economy, online custom jewelry design company Rokstok.com, has reported a sales growth of 53% in the last quarter. In these belt tightening times jewelry customers are searching for the best possible quality at the lowest possible price. President and CEO, Andrew Moquin, attributes this sales growth "Largely to the consumer searching for the absolute best value possible on their jewelry purchases". Andrew went on to say " We have a tight and well organized business plan and keep our expenses to a minimum. Our prices are simply much lower than traditional jewelers or even our online competitors."

Rokstok.com is a large online retailer of custom jewelry design services, diamonds, and diamond engagement rings. Specializing in Computer Aided Design (CAD), extremely intricate jewelry can be designed and manufactured to the tiniest calibration. When you incorporate computer technology into jewelry design it results in more precise workmanship.

Customers used to view their custom jewelry as a jeweler's sketch, crossed their fingers, and waited for the final result. Now the process is more customer friendly with computer diagrams displaying the tiniest prong or pave diamond. Adjustments can be made until the 3D image is perfect. Computers are also utilized for the manufacturing of the piece (known as CAM), making for more accurate results, finer settings and prongs, and less chance of loose stones.

Andrew offered the following insight into his company's success "Rokstok.com's philosophy centers around a commitment to higher business ethics and providing extraordinary customer experiences while providing unsurpassed value. We don't allow ourselves to make mistakes and strive to provide the very best in customer care and fine quality jewelry. It sounds a bit cliché, but we hold ourselves to very high standards and in the end the customer gets much better products. The use of the internet platform allows us to offer great pricing but we won't sacrifice the quality of care though, this is something we'll never compromise."

Rokstok.com was founded in November 2007 by Andrew Moquin, a custom jewelry designer with over 20 years experience. The Rokstok.com staff are GIA trained graduates with over 40 years experience crafting unique jewelry.

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