Springleap.com Teams Up with DEA to Make a Difference

Cape Town, South Africa, March 28, 2009 --(PR.com)-- South African company Springleap.com is heading up The Pure Imagination Campaign which empowers stronger anti drug morals within the youth. Students are ready to explode their creative talents in an exclusive marketing and design competition, The Pure Imagination Campaign initiated by Springleap.com, AAA School of Advertising and DEA (Drug Education Agency), where two high school learners in Cape Town or Johannesburg may each win a three year bursary to AAA School of Advertising.

Paul Simon, director of springleap.com, founder of YDE is presenting the Pure Imagination campaign to all grade 10, 11 and 12 learners in Johannesburg and Cape Town. The competition requires a team of two students- one designer and one marketer- to create and market a T-shirt design that makes use of their pure imagination. The team’s design which receives the most votes will receive a three year bursary each.

The campaigns aim is to highlight the cause of the DEA (Drug Education Agency) which is to educate schools on the dangers of drug experimentation and to provide students with an alternative lifestyle that is healthy, drug free and focused on their future.

The design submissions close April 27, 2009. The voting polls are open on the springleap website from the 11th of May 2009 until the 11th of June 2009 and the winning team will be announced June 26, 2009.

More information on how to enter the Pure Imagination Campaign please visit springleap.com, www.springleap.com.

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