WOmen @ Work Releases Podcast on Male-Dominated Industries

Durham, NC, March 29, 2009 --(PR.com)-- Lisa Pineiro, president of Technical Services Inc., a privately held electrical training and recruiting firm, and founder of WOmen @ Work, a nonprofit organization dedicated to encouraging young women to explore traditionally male-dominated construction fields, has announced that WOmen @ Work has released a podcast discussing opportunities for women in traditionally male-dominated industries. In the podcast, Pineiro informs women of many of the opportunities that exist within those industries and discusses the steps women can take to learn about career opportunities. According to the U.S. Bureau of Labor Statistics, men in the construction industry outnumbered women nearly 32 to 1 in 2006. To download the podcast, visit www.mmimarketing.com/podcast/lisa-pineiro-discusses-male-dominated-industries.

“There are many opportunities for women to become employed in male-dominated industries,” said Pineiro. “This podcast should help women understand the opportunities available, and how to take advantage of those opportunities.”

About WOmen @ Work:
WOmen @ Work is a nonprofit organization dedicated to encouraging young women to explore traditionally male-dominated construction fields. The organization was founded by Lisa Pineiro, a former cosmetologist who now owns her own electrical training and recruiting firm, Technical Services Inc. (TSI), in Durham, N.C. Pineiro saw the shortage of women in the construction industry and knew that this was a missed opportunity for many young women. As a result, Pineiro formed WOmen @ Work to persuade middle and high school age girls to embrace construction and other trades as a viable career path. Pineiro travels throughout the Southeast to spread her message during a hands-on program that allows young women to learn and exercise skills in construction. For more information, call Lisa Pineiro at (919) 620-8909.

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC

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