Small Business Survival Story

Orlando, FL, March 29, 2009 --(PR.com)-- Where historically less than half of all small businesses survive past four years, Cosmetic Promotions, Inc. (CPI) is celebrating its 20th anniversary this year and continuing to grow in the face of a struggling U.S. economy. The company began in 1989 by producing a newsletter for Revco Beauty Department and today fills the critical marketing and promotional gap between vendors and retailers in the cosmetic and beauty industry. Vendors concentrate on national marketing campaigns and can’t effectively customize marketing programs for each retail chain. Similarly the retailers lack the resources to create individual marketing programs for every product they sell.

CPI fills this role for both the retailer and the vendor, helping both parties meet their business objectives. CPI is the only U.S. marketing company dedicated to improving sell-through for the mass beauty industry that provides complete turnkey services, from creative design to in-store training, talent and support. The company prides itself on being a problem solver and the place that retailers and manufacturers both can turn when they lack the staff or resources to pull off programs that they need.

CPI has its own talent agency which is now expanding its reach to other industries. The CosPro Agency has more than 1,000 makeup artists and models nationwide available for all types of demonstrations for all kinds of manufacturers and venues. CosPro’s demonstrators are not minimum-wage temps like most demo companies use. Following the philosophy that “you get what you pay for,” their demonstrators are trained, attractive, match the demographics of the product, and - importantly - show up as scheduled. The demo industry has a typical 10% or higher no-show rate while CosPro’s is less than 5%. And if a demonstration does not happen on its scheduled day, CosPro offers a replacement demonstration at a 25% discount. A recent 400-store fragrance modeling event for JC Penney’s resulted in a 4:1 return on investment for the client, who attributed the outstanding results to the CosPro sales training each promotional artist received prior to the event. CosPro’s three-step training program provides better-informed demonstrators who can help customers make positive buying decisions. To celebrate their 20th anniversary, the company is offering One free demo to the first 50 New customers who respond to their upcoming email blast.

For more information on Cosmetic Promotions, contact Joann Tyson by email :joann@cosmeticpromotions.com or by phone: 407-644-9916.

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www.cosproagency.com

For More Information, Contact:
Kristin Bocox
972-228-0074
Kristin@cosmeticpromotions.com
www.cosproagency.com