Mithaimate.com Launched - India's First Online Mithai Store

Mumbai, India, March 31, 2009 --(PR.com)-- India gets its first online mithai store enabling people to gift mithai across various cities. An innovative venture by four engineering graduates, they see it as a way of putting their degrees to a good use by sweetening up lives.

MithaiMate is the first of its kind e-store which allows you to shop or gift mithai at the click of a mouse. Yes, that's the true just the way you have been buying flowers and movie tickets online sameways you can now shop for Mithai. And not just any Mithai, you get the best of the Mithai brands with years of experience and good offline marketshare. Using this service, people living in different cities or maybe even the same city can send mithai to each other. Incidentally the service may prove to be really popular amongst the NRI's as they will now have a reliable platform to send gifts to India, to their families back home.

Mithaimate team is young and so is their approach towards the business. They have adopted a very unconventional approach of promotion for their offering by making use of popular social networking site, Facebook. Using their facebook application one can send each other mithai on facebook, the link for the same is http://apps.facebook.com/mithaimate .

This service is currently available only in Mumbai, New Delhi & Bangalore and will be expanding to other cities across India soon. For more information log onto http://www.mithaimate.com and visit the blog.

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