PR News Announces Speaker Lineup and Program for PR Measurement Conference

New York, NY, April 01, 2009 --(PR.com)-- PR News has announced the speakers and content line-up for the first annual PR Measurement Conference, which brings together top communicators to share the smartest and most cost-effectives tactics and strategies for measuring all communications efforts.

Register now at www.prnewsonline.com/measure.

The PR Measurement Conference will be held June 3 at The National Press Club in Washington, DC and will include speakers from leading corporations, agencies and associations. The conference is designed for all communications professionals looking for proven and cost-effective strategies on how to measure key communications initiatives.

Presented by the industry’s most trusted sources on PR and Marketing—PR News and www.prnewsonline.com—panel topics include measuring social media strategies, handling a crisis through the media, integrated communications, issues management and messaging, proving pr’s value, media relations, digital PR, branding/product launches, reputation management, internal communications, research tools, vendors and resource allocation.

Attendees will leave this one-day conference equipped with a smarter, more cost-effective plan to measure all communications strategies.

Register now at www.prnewsonline.com/measure. The early bird rate ends May 8, 2009.

Companies and nonprofits leading the industry with measurement expertise will share their success stories and strategies, including Mastercard Worldwide, AARP, Southwest Airlines, KD Paine & Partners, TNS Global, Lenovo, Prime Research, Latham & Watkins, Cision, Lois Paul & Partners, Edelman, Weber Shandwick, Ogilvy, Vocus, BurrellesLuce, Ernst & Young, Institute for Public Relations, Boston Children’s Hospital, dna13, VMS and more.

“Being able to prove the value of a PR initiative is an essential skill that all communicators must have to not only execute smart programs but to get the attention and respect of the top decision makers at their organization,” notes Diane Schwartz, vice president and group publisher of PR News.

The PR News Measurement Conference, sponsored by Cision, BurrellesLuce, dna13, VMS and Vocus is a much-anticipated information-packed event that is sure to sell out weeks in advance. To register visit www.prnewsonline.com/measure. For sponsorship and exhibit information, contact Diane Schwartz at dschwartz@accessintel.com.

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more. Visit them at www.prnewsonline.com.

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