New White Paper Helps Direct Marketers Cut Their Direct Mail Production Costs

Wayne, NJ, July 20, 2006 --(PR.com)-- A new white paper entitled “Cutting Your Direct Mail Production Costs” is available to help direct marketers save money on their direct mail production as well as increase the effectiveness of their campaigns.

This 4-page paper provides 7 tips for cutting direct mail production costs. Topics that are addressed in detail include paper selection, piggybacking, maximizing postal discounts, gang-run printing, using a fifth color, making size changes and personalization.

The paper also covers 7 tips for increasing the overall effectiveness of a direct mail campaign. It touches upon topics such as mailing lists, creative offer, coding mail pieces, testing, mailing efficiency, handling customer responses and analyzing results.

It's available for instant download (no registration required) at http://www.ballantine.com/dmwhitepaper.html from The Ballantine Corporation, a family-owned direct mail services company established in 1966. There are numerous ways to save money on a direct mail project and this white paper introduces 7 of them.

“Direct mail advertising is an extremely effective and targeted marketing medium, but it's not cheap,” says Ryan Coté, Director of Marketing at Ballantine. “Successful direct marketers, however, implement the many tweaks available that will help cut costs without compromising quality. Our white paper discusses 7 areas that we've found to be very helpful in saving our clients money.”

To instantly download “Cutting Your Direct Mail Production Costs”, please visit:
http://www.ballantine.com/dmwhitepaper.html

About The Ballantine Corporation:

Ballantine is a full-service direct mail company providing creative copy and design, print production, mailing services and one-to-one marketing solutions. Established in 1966, they bring a full plate of benefits to their clients including experienced project support and aggressive pricing. Some of Ballantine's clients include The Economist, Fast Company, Wall Street Journal, Skin Cancer Foundation, Stamps.com and Pitney Bowes.

Contact:

Ryan Coté, Director of Marketing
The Ballantine Corporation
ryan@ballantine.com
973-305-1500 x206
http://www.ballantine.com

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