Cincinnati Public Relations Firm Boss to Speak at 5th Annual International Marketing to Women Conference
EMG’s Roeser Set to Discuss Marketing Methods That Address Needs of Female Consumers.
Newport, KY, April 01, 2009 --(PR.com)-- Rodger Roeser, president of Cincinnati based public relations firm Eisen Marketing Group (EMG), will speak at the 5th Annual Marketing to Women Conference on Wednesday, April 15, 2009 in Toronto, Canada. Roeser, founder and president of EMG and past president of the Cincinnati chapter of Public Relations Society of America, hosts a national online radio show in its fourth season called “That Marketing Show.”
In 2008, his firms’ work with top Canadian consumer packaged good brand Dr. Krane’s received numerous national and international marketing awards – a brand targeted at the female consumer. It was Roeser’s innovative BOA Method that led to much of the success in the brand development stage, and Roeser will address the best techniques to utilize upfront research, testing and development to create a consistent brand, then using audience profiling to a marketer’s long term sales and budgetary advantage.
“In most households women take the lead for most purchasing decisions, but this is an extraordinarily unique and splintered market – what is appealing to one woman doesn’t make it appealing to all women,” Roeser said. “By sharing our method of creating brand archetypes and profiling, then establishing key insights and concepts of that brand that lead to purchase behavior, marketers will likely be able to lower spend while having a better lift result.”
The conference addresses best practices in correctly marketing and advertising to a given target audience, the latest marketing research and communicating clear messages that avoid stereotypes while addressing the female consumer. Attendees will hear from some of the leading experts in the marketing world today and also have several networking opportunities.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
About Rodger Roeser
Roeser is the president of Eisen Marketing Group and the founder of the Public Relations Agency Owners Association. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and is the founder of the organization’s successful Blacksmith Awards program. He is a board member of the Newport Business Association and a member of the professional development committee of Legacy. A multiple award winning public relations expert, his firm is a designated Emerging 30 Business as one of the fastest growing businesses in Northern Kentucky. Roeser is currently the host and founder of national online radio show “That Marketing Show,” and local online television news magazine “Business Focus.” Roeser is an award winning print and broadcast journalist and former newspaper editor and television and radio news anchor. Roeser sits on numerous boards and philanthropic organizations, and donates his time and services to a host of worthwhile causes.
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Media Contact: Laura Day, Eisen Marketing Group
Laura@EisenMarketingGroup.com
859.291.4302
In 2008, his firms’ work with top Canadian consumer packaged good brand Dr. Krane’s received numerous national and international marketing awards – a brand targeted at the female consumer. It was Roeser’s innovative BOA Method that led to much of the success in the brand development stage, and Roeser will address the best techniques to utilize upfront research, testing and development to create a consistent brand, then using audience profiling to a marketer’s long term sales and budgetary advantage.
“In most households women take the lead for most purchasing decisions, but this is an extraordinarily unique and splintered market – what is appealing to one woman doesn’t make it appealing to all women,” Roeser said. “By sharing our method of creating brand archetypes and profiling, then establishing key insights and concepts of that brand that lead to purchase behavior, marketers will likely be able to lower spend while having a better lift result.”
The conference addresses best practices in correctly marketing and advertising to a given target audience, the latest marketing research and communicating clear messages that avoid stereotypes while addressing the female consumer. Attendees will hear from some of the leading experts in the marketing world today and also have several networking opportunities.
About EMG
Eisen Marketing Group is the largest public relations firm in Greater Cincinnati, and works with clientele in the healthcare, pharmaceutical, restaurant, retail, government, commercial and professional services sectors. The award winning PR firm offers both traditional and non traditional public relations services, including podcast development, viral, experiential and promotions. Privately owned, EMG has a proud record of community relations including its Operation Outreach Program and the EMG Scholarship Fund. More information can be accessed at www.BestCincinnatiPRFirm.com.
About Rodger Roeser
Roeser is the president of Eisen Marketing Group and the founder of the Public Relations Agency Owners Association. He served as the 2005 president of the Cincinnati Chapter of the Public Relations Society of America and is the founder of the organization’s successful Blacksmith Awards program. He is a board member of the Newport Business Association and a member of the professional development committee of Legacy. A multiple award winning public relations expert, his firm is a designated Emerging 30 Business as one of the fastest growing businesses in Northern Kentucky. Roeser is currently the host and founder of national online radio show “That Marketing Show,” and local online television news magazine “Business Focus.” Roeser is an award winning print and broadcast journalist and former newspaper editor and television and radio news anchor. Roeser sits on numerous boards and philanthropic organizations, and donates his time and services to a host of worthwhile causes.
###
Media Contact: Laura Day, Eisen Marketing Group
Laura@EisenMarketingGroup.com
859.291.4302
Contact
Eisen Management Group
Rodger Roeser
859.291.4302
www.eisenmanagementgroup.com
Rodger Roeser
859.291.4302
www.eisenmanagementgroup.com
Contact
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