Baby Wumbler Crops Up on Sweet Mama Produce Bins

Ridgewood, NJ, April 01, 2009 --(PR.com)-- Sweet Mama Produce will be displaying the Baby Wumbler image on their watermelon bins. This newly established relationship between Sweet Mama Produce and The Giddy Gander Company marks the continued and expanding public support of the watermelon industry for the Baby Wumbler and Wumbler Patch brand.

Sweet Mama Produce is a premiere grower and distributor of watermelon to supermarkets along the east coast. Clients include A&P, Price Chopper, and BiLo amongst a variety of additional well- known supermarket chains.

The Giddy Gander Company is the creator and founder of The Wumblers children’s animated entertainment series as well as The Wumbler Patch brand, which features the Baby Wumbler. The Baby Wumbler has become a highly popular character amongst the US watermelon industry as well as parents and children alike. The reach of this character continues to expand globally as families and companies seek new means of supporting social responsibility for kids. (www.wumblers.com) “The goals and personalities of both Sweet Mama Produce and The Giddy Gander Company are so similar that it made this pairing an obvious choice. Bottom line is, both companies care deeply about families. Adopting the Baby Wumbler image for display on their watermelon bins is just one more way that Sweet Mama Produce has chosen to show their continued commitment in this regard,” states Laura JW Gerry, CEO, The Giddy Gander Company.

Watermelon is an extremely delicious and nutritious food for families to share and enjoy. Children love it, and the benefits of serving watermelon at any meal or snack are immeasurable. Partnering with The Wumblers is a great way to "spread the word," adds Paul Nuzzo, President and CEO of Sweet Mama

For further information, contact Heidi Schwartz, VP of Strategic Alliances, heidis@giddygander.com, (201) 389-6692., www.wumblerpatch.com)

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