Travel Channel Names Nikki Beach the Sexiest Beach Bar in the World

Miami, FL, April 04, 2009 --(PR.com)-- Over a decade ago, Nikki Beach introduced the world to its ultimate beach club concept lending to its infamous tagline as “The Sexiest Place On Earth,” as quoted by the London Observer. In 2009, after scouring the globe’s most exclusive and desirable destinations earlier this year, the Travel Channel chose the infamous Nikki Beach Miami as the “World’s Sexiest Beach Bar” renewing its initial claim to fame. Airing just a few weeks ago in mid-March, this program featured some of the most sought-after locations and getaways in the world, maintaining Nikki Beach as the authority all things jet set.

Occupying the legendary One Ocean Drive at South Beach’s southernmost tip, the Nikki Beach flagship attracts the finest in Miami, the surrounding areas, and hundreds of European travelers a year. The Travel Channel described Nikki Beach Miami as “the hottest party in South Beach and one of the hottest in the world” setting the scene with “high rollers enjoying full food and VIP bottle service in the club’s sexy cabanas and lounge beds.” The listing gave a shout-out to the flagship’s second-floor VIP club, Club Nikki, noting its celebrated “fresh-spun music and live entertainment by dancers, percussionists and aerial performers."

Lucia Penrod, Nikki Beach’s co-owner and co-founder, has been with the company since its conception. “Our family is so proud that our Miami Beach location earned the #1 spot on the Travel Channel's Sexiest Beach Bar in the World. This was our first Nikki Beach, kind of our baby, and it's awesome to see that after 12 years and 12 newer locations in 8 different countries, she is still No. 1.”

Now part of a global set of upscale venues, Nikki Beach Miami is the first in a long line of successful beach clubs around the world. The beachside locale teems with high-energy crowds of beautiful Miami locals and the visiting tourists following them. The legendary One Ocean Drive sets the tone for an unparalleled party experience, from lounging on a plush white bed, sipping on a refreshing Mojito—a Nikki Beach signature drink—to dancing the day, and night, away to one of the resident DJs or house favorite Bob Sinclair.

The spotlight on Nikki Beach Miami is a true testament to the Nikki Beach’s consistent appeal to tourists and jet set travelers alike, and it also acts as an encouraging indication of things to come. Known since its inception for its celebrity following, a-list events, and signature style, Nikki Beach continues to reign the global circuit, expanding to new markets and industries, such as hotels and boutique resorts. Nikki Beach maintains its global success with the April 25th opening of its first Asian beach club in Koh Samui, Thailand, as well as its first Central American location of Casa Nikki Restaurant in Panama’s luxurious Multiplaza Mall in Panama City, slated to open this summer.

For further information on Nikki Beach’s exciting openings, upcoming events, and future prospects, please visit www.NikkiBeach.com.

About Nikki Beach

In 1997, Nikki Beach introduced the world to the ultimate beach club concept bringing dining, fashion, music and entertainment together, earning the title as “The Sexiest Place On Earth,” as quoted by the notable London Observer. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. It is only at Nikki Beach that one can find a unique blend of beauties from all parts of the globe sharing an afternoon champagne spray or an energy-filled night. And of course all of this is complimented by endless music spun by world renowned DJs, refreshing Nikki Beach cocktails and signature eye-catching entertainment.

The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company, complete with a clothing line, Endless Summers by Nikki Beach—which will be launched at the 2009 Cannes Film Festival—Marketing and Public Relations Divisions, Global Sponsorships and Special Events, a music division, Nikki Beach Music, with a newly opened recording studio, a VIP Membership card and concierge program, Nikki Style Magazine, a seasonal publication covering everything jet set from fashion to travel, music and art, and a Hotel and Resorts Division with 14 new locations to open starting in 2010.

The Nikki Beach lifestyle can now be experienced in eleven cities, in eight different countries with more locations to come in the near future: Miami Beach, Florida, USA; Hollywood, Florida, USA; Reno, Nevada, USA; St.Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Providenciales, Turks and Caicos Islands; New York City, New York, USA; Marrakech, Morocco; Koh Samui, Thailand; Playa Blanca, Panama.

For more information on Nikki Beach, please visit www.nikkibeach.com

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