4D Media Acquires Leading Motor Sports Web Properties

Carlsbad, CA, April 03, 2009 --(PR.com)-- 4D Media, Inc., announced today that it has reached an agreement with Diversified Enterprises, LLC to acquire its racing-related properties including Racetime.com and Supercross.com. Combined, the network of sites attracts over 2,000,000 unique visitors and serves more than 30,000,000 advertising impressions annually.

This acquisition will deliver exciting new technologies & features to motor sports fans worldwide, as well as create new streams of revenue for MyRaceLIfe.com and the entire family of 4D Media racing-industry sites.

“We are proud to bring new advancements in social media and entertainment to the world of motor sports and in particular motocross racing” says Thomas N. Carter, CEO of 4D Media. “By giving fans and enthusiasts better online tools to post and share their favorite photos, videos, equipment set-ups, and general thoughts, we give the stakeholders – manufacturers, teams, riders, promoters & venues – technologies to accelerate the underlying aspects of the racing experience such as: sponsorships, registrations, ticketing, new customer acquisition opportunities, and more.”

The MyRaceLife.com platform brings exiting new technologies, tools, news, views and other racing disciplines for all our fans, riders and enthusiasts to enjoy,” explains John Valenty, CEO of Diversified Enterprises, LLC. “With 4D Media’s Web 2.0 platform, the visitors that we have will be able to take advantage of all that today’s Internet and Social communities can do for common interest groups.”

Terms of the deal are undisclosed.

About 4D Media, Inc. 4D Media, Inc. is a leading multimedia company that combines proprietary analytics with web 2.0 technology to deliver a new level of connectivity among operators, sponsors and consumers, primarily targeted at the $3.5B North American motorsports market. While similar to other social networks in the ability to help groups connect and communicate, 4D Media provides unique and targeted functionality to enable online execution and Internet communication of real life activities, such as scheduling, registrations, standings, and sponsorships. The company has developed a wide array of multimedia marketing solutions that are delivered through Internet, CD/DVD-ROM, mobile applications, and include a social community dedicated to motor sports: MyRaceLife.com. For further information please visit http://www.4dmediainc.com

About MyRaceLife.com: MyRaceLife.com is the online social community dedicated to motor sports. The site is built on a state-of-the-art platform that bridges all racing constituencies -- track owners, teams, drivers, sponsors and fans -- with blogs, videos and more. MyRaceLife.com caters to each member’s interest in motor sports, delivering technology-enabled tools which allow all members of the racing community to get more out of motor sports. For more information, please visit http://www.MyRaceLife.com

About Racetime.com: Racetime.com serves as a virtual hangout for the supercross and motocross insiders, riders, racers and more serious enthusiasts who know the sport’s worst acronyms and don't need everything spelled out for them. The site was founded to capture and discuss the hottest independent motor sports news and views without any conflicts of interest. For more information, please visit http://www.racetime.com

About Supercross.com: Supercross.com operates the leading off-road motorcycle racing website Supercross.com. Supercross.com represents the sport of Supercross/Motocross to the fullest extent. Supercross.com and its advertisers enjoy the top search engine positioning on Google and other major search engines for the term "supercross" and hundreds of other motocross related terms. For more information please visit http://www.supercross.com

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