David Harkins Group Announces Reorganization

Charlotte, NC, April 05, 2009 --(PR.com)-- David Harkins Group, a marketing and innovations consultancy, has announced an organizational restructuring. The new organization focuses its services into three core practice areas: Collegiate, Non-Profit, and Real Estate Development.

"Over the years our expertise in working with non-profit organizations and their specific needs has grown substantially. We are one of the few consulting firms that understand the importance of maintaining the mission focus of the organization, while finding and generating new sources of revenue. With today's economy and rapid cultural changes, we see an opportunity to put our experience and background to work for clients where connecting the mission of the organization to the lifestyle of the individual is critical to ongoing business success. We understand that this lifestyle connection means that members, donors, and customers are so intertwined with the organization that they believe, 'It's not just about what I do or buy, it's about who I am,'" said David Harkins, managing director.

For more information visit www.davidharkinsgroup.com or contact them at
info@davidharkinsgroup.com

About David Harkins Group
Originally founded in 1997 as a general marketing consultancy, David Harkins Group has become known as experts in marketing innovation for lifestyle and mission-focused organizations. Now specializing in support for collegiate, non-profit and real estate development organizations, the firm excels at solving complex marketing problems that help clients maintain their mission-focus, while generating revenue and financial value.

About David Harkins

Dave Harkins is an agent of change. His background includes extensive experience in organizational management, operations reengineering, change facilitation, brand building, trademark management, marketing and business development.

Dave's expertise has helped clients such as Disabled American Veterans, Alzheimer's Association, American Bar Association, Appalachian Electric Power, Traders Bank, Raleigh National Bank, Holzer Clinic, WesBanco, and Microsoft.
He's a veteran entrepreneur with experience in starting and running wholesale, retail, online, and service businesses. He has previously served as Vice President, Strategic Services of the Jackson Group/Total Response, Managing Partner of Taylor-Harkins Group, Chief Marketing Officer, and Vice President, Customer Care at Geneer and VP, Marketing and Product Development at Nykamp Consulting Group. He has also held leadership positions with Blue Cross Blue Shield of Florida, PinPoint Marketing, and The Arnold Agency.

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