ForRent.com® Uses Social Media to Help Launch “Ready2Move?” Nationwide Video Contest
Video contest and Facebook application launched April 1
Norfolk, VA, April 06, 2009 --(PR.com)-- ForRent.com, anchor Web site of For Rent Media Solutions™, a division of Dominion Enterprises, announced the launch of its second annual video contest on April 1. The “Ready2Move?” video contest asks apartment seekers to tell ForRent.com why they are ready to move for a chance to win $10,000.
“For Rent Media Solutions continues to push the envelope by utilizing social media to engage its users,” says Terry Slattery, president of For Rent Media Solutions. “We wanted to not only build on the success from last year’s video contest but to take it to the next level by integrating with Facebook. Judging by last year’s success, it is evident this contest raises brand awareness and builds brand loyalty for ForRent.com. We have been able to increase the number of potential renters using the Web site, ultimately delivering more qualified leads to our clients’ properties.”
In 2008, ForRent.com partnered with Vitrue, a social media company, to launch its first nationwide video contest, which yielded a 57 percent increase in site traffic for ForRent.com. This year the contest engages users with a simple question: Are you ready to move? The concept gives users lots of flexibility with their responses and also allows for plenty of room for fun and creative interpretation. The contest will not only live on Contest.ForRent.com but users can also participate directly from Facebook. Taking the contest to Facebook was a natural evolution of ForRent.com’s innovative efforts as over 52 million users in the U.S. alone spend an average of 169 minutes per month (comScore estimates) on the Facebook site.
“The Facebook application will have essentially all the same features as the video contest site with the added benefit of Facebook integration,” said Brock MacLean, senior vice president of national sales and development. “By tapping into users’ social actions we will be able to utilize valuable word of mouth marketing and spread awareness about our brand organically. A funny and catchy news feed update stating someone is ready to move is sure to get attention and promote viral discovery of not only the contest but our brand.”
ForRent.com continues to increase its social footprint by also syndicating video content to YouTube and joining the conversation with its growing Twitter community. Combined, YouTube, MySpace and Twitter will all be used to spread the contest and encourage fans to enter or participate by voting.
“We applaud ForRent.com’s social media initiatives,” said Reggie Bradford, chief executive officer of Vitrue. “ForRent.com continues to push to be more social and find new ways to engage its consumers. ForRent.com has taken a strategic approach to get in and get social and now take their efforts to the next level with its integration with Facebook and use of MySpace, Twitter and YouTube to maximize their reach.”
“Ready2Move?” Video Contest…How Does It Work?
Entrants can log on to Contest.ForRent.com between April 1 and May 27 to submit their video. Visitors have the opportunity to vote from May 6 to June 24. One lucky voter will win $1,500 just for casting their vote.
The winning video and the top three finalists will be announced on or around June 24.
Want To Know More?
To learn more about ForRent.com’s “Ready2Move?” video contest and to read the official rules, log on to contest.forrent.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
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“For Rent Media Solutions continues to push the envelope by utilizing social media to engage its users,” says Terry Slattery, president of For Rent Media Solutions. “We wanted to not only build on the success from last year’s video contest but to take it to the next level by integrating with Facebook. Judging by last year’s success, it is evident this contest raises brand awareness and builds brand loyalty for ForRent.com. We have been able to increase the number of potential renters using the Web site, ultimately delivering more qualified leads to our clients’ properties.”
In 2008, ForRent.com partnered with Vitrue, a social media company, to launch its first nationwide video contest, which yielded a 57 percent increase in site traffic for ForRent.com. This year the contest engages users with a simple question: Are you ready to move? The concept gives users lots of flexibility with their responses and also allows for plenty of room for fun and creative interpretation. The contest will not only live on Contest.ForRent.com but users can also participate directly from Facebook. Taking the contest to Facebook was a natural evolution of ForRent.com’s innovative efforts as over 52 million users in the U.S. alone spend an average of 169 minutes per month (comScore estimates) on the Facebook site.
“The Facebook application will have essentially all the same features as the video contest site with the added benefit of Facebook integration,” said Brock MacLean, senior vice president of national sales and development. “By tapping into users’ social actions we will be able to utilize valuable word of mouth marketing and spread awareness about our brand organically. A funny and catchy news feed update stating someone is ready to move is sure to get attention and promote viral discovery of not only the contest but our brand.”
ForRent.com continues to increase its social footprint by also syndicating video content to YouTube and joining the conversation with its growing Twitter community. Combined, YouTube, MySpace and Twitter will all be used to spread the contest and encourage fans to enter or participate by voting.
“We applaud ForRent.com’s social media initiatives,” said Reggie Bradford, chief executive officer of Vitrue. “ForRent.com continues to push to be more social and find new ways to engage its consumers. ForRent.com has taken a strategic approach to get in and get social and now take their efforts to the next level with its integration with Facebook and use of MySpace, Twitter and YouTube to maximize their reach.”
“Ready2Move?” Video Contest…How Does It Work?
Entrants can log on to Contest.ForRent.com between April 1 and May 27 to submit their video. Visitors have the opportunity to vote from May 6 to June 24. One lucky voter will win $1,500 just for casting their vote.
The winning video and the top three finalists will be announced on or around June 24.
Want To Know More?
To learn more about ForRent.com’s “Ready2Move?” video contest and to read the official rules, log on to contest.forrent.com.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 98 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and Apartamentos Para Rentar®. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.
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Contact
For Rent Media Solutions
Meredith Mobley
757-351-7366
www.forrent.com
Meredith Mobley
757-351-7366
www.forrent.com
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